Dir Sales Strategy
At a glance
Mid-level Revenue & Sales Operations role at The Weather Channel. New York · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape vertical solutions with marketing and ad products teams so Sales can position them effectively
- Turn sales and client feedback into marketplace needs, product input, and potential solutions
- Build category playbooks and training that deepen the sales force’s vertical knowledge
- Define competitive positioning and revenue approaches for relevant customer segments
- Join senior client discussions to uncover objectives and develop tailored partnership ideas
What you bring
- A bachelor’s degree is required, while an MBA is preferred
- You bring management or substantial leadership experience and have worked with larger accounts
- Automotive industry experience is strongly preferred
- You can present and sell expertly, interpret substantial data quickly, and create customer-specific sales strategies
Who this fits
This role suits a sales strategy leader who can influence across teams, guide prioritization, and work directly with senior clients. You should be comfortable with online and offline media sales, executive rapport, and supporting Sales leadership. The position is onsite in New York.
From the employer
We are The Weather Company, and our name speaks for itself. We are a company focused entirely on the weather, and we’re proud to say we reach two-thirds of all U.S. adults through a media portfolio that includes The Weather Channel, weather.com and our mobile applications –Weather Services International, and Weather Underground.
Our goal is to provide the world’s best weather, powered by the best possible data. Of course, we can’t actually control the weather, but the information we gather from the largest collection of worldwide forecast data, our state-of-the-art forecast technologies, and the industry’s best forecast modeling allows us to accurately predict the weather for people all over the country—and the world. The Weather Channel is the most widely distributed cable network and the most trusted news network in America. On the digital side, our online properties reach 60 million unique Web consumers each month, 32 million of those via weather.com and our mobile apps. In fact, TWC is the 2nd most popular app for iPads, and the 7th most downloaded app on iPhones.
We are recognized as the world’s leading meteorological information resource for businesses across the aviation, energy, insurance and utility industries. These statistics say a lot about the quality of our reporting, research, the accuracy of our data, and the talent within our Company.
We’re always looking for new talent to keep us on top—like someone incredible to fill the job listed here.
Must apply on our corporate site: https://career8.successfactors.com/sfcareer/jobreqcareer?jobId=5501&company=3323768P&username=
The Director of Sales Strategy will work closely with its counterparts in Ad Products, Client Solutions, Marketing, and Measurement to ensure that we have a relevant suite of products available to sell for our top verticals and to help guide prioritization and evaluation of projects based on marketplace needs. The Strategy team also works closely with Sales leadership to inform go to market strategies by vertical and participates in senior-level client meetings when there are opportunities to explore new partnerships and bespoke solutions.
Essential Duties and Responsibilities
***Experience in the Automotive Industry strongly preferred.***
• Coordinating with cross functional marketing and ad products teams to position solutions across key verticals.
• Identifying the key needs in the marketplace for relevant verticals, recognizing patterns of feedback from sales and clients, sharing feedback with product teams and identifying solutions
• Working with marketing teams to supplement training for the sales force to provide in-depth knowledge of key verticals and crafting/updating Category Playbooks detailing TWC best practices to drive growth in the category
• Understanding the current competitive landscape and outlining a positioning and strategy for relevant verticals
• Consulting with Sales on optimal strategies for monetizing TWC core solutions in relevant verticals
• Attending senior-level client meetings to support Sales in understanding client business objectives and strategizing innovative partnership solutions
Education, Experience, Certification Requirements
• Bachelor's degree required, MBA preferred.
• Management or significant leadership experience
• Experience working with larger accounts.
***Experience in the Automotive Industry strongly preferred.***Knowledge, Skills and Abilities
• Expert presentation and sales skills.
• Strong prioritization skills
• Knowledge of online and offline media sales and operations.
• Strong lateral leadership/influencing skills
• Proven ability to quickly establish rapport with C level executives.
• Analytical skills that allow for quick conclusions from large amounts of data
• Ability to create sales strategies specific to customer sets
Must apply on our corporate site: https://career8.successfactors.com/sfcareer/jobreqcareer?jobId=5501&company=3323768P&username=
All your information will be kept confidential according to EEO guidelines.
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