Programmatic Account Manager
At a glance
Mid-level Programmatic role at The Weather Channel. New York · full-time · no salary stated · we estimate $79,775–$104,875.
The Weather Channel has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll grow programmatic and pre-empt accounts through service and strategic guidance
- You'll bring new customers live with help from yield and operations teams
- You'll manage relationships across agencies, trading desks, DSPs, networks, and demand sources
- You'll support programmatic sales materials with trends, case studies, and company products
- You'll oversee campaign launches, assess results, and pursue renewals and higher spend
What you bring
- Bring two to four years of digital advertising experience, including one to two years in programmatic media
- Hold a BS or BA; an advanced degree is desirable
- Use Excel and MS Office for pivot tables, charts, and large data sets
- Show account-growth results through client relationships, strategic recommendations, and clear communication
- Solve campaign issues analytically while collaborating across teams in a changing environment
Who this fits
You'll suit this role if you build client trust, manage priorities, analyze campaign performance, and work effectively across teams. The position is onsite in New York and fits someone comfortable in a fast-changing environment.
From the employer
Working at The Weather Company
We are The Weather Company, and our name speaks for itself. We are a company focused entirely on the weather,and we’re proud to say we reach two-thirds of all U.S. adults through a media portfolio that includes The Weather Channel, weather.com and our mobile applications –Weather Services International, and Weather Underground.
Our goal is to provide the world’s best weather, powered by the best possible data. Of course, we can’t actually control the weather, but the information we gather from the largest collection of worldwide forecast data, our state-of-the-art forecast technologies, and the industry’s best forecast modeling allows us to accurately predict the weather for people all over the country—and the world. The Weather Channel is the most widely distributed cable network and the most trusted news network in America. On the digital side, our online properties reach 60 million unique Web consumers each month, 32 million of those via weather.com and our mobile apps. In fact, TWC is the 2nd most popular app for iPads, and the 7th most downloaded app on iPhones.
We are recognized as the world’s leading meteorological information resource for businesses across the aviation, energy, insurance and utility industries. These statistics say a lot about the quality of our reporting, research, the accuracy of our data, and the talent within our Company.
We’re always looking for new talent to keep us on top—like someone incredible to fill the job listed here.
Manage and grow a roster of key programmatic and pre-empt accounts by offering outstanding service and strategic recommendations.
Essential Duties and Responsibilities
- Responsible for all new preferred deals and pre-empt partners as well as relationship management of existing deals and clients.
- Work closely with the programmatic yield and operations team to rapidly onboard new customers.
- Build, maintain and manage relationships with Agencies, Trading Desks, DSPs, networks, and all demand sources.
- Assist in creation of persuasive sales presentations on programmatic media using market trends, case studies and TWC products
- Work cross-functionally with operations and yield teams to set up campaigns for success
- Manage successful client deployments and ensure ongoing high client satisfaction; and renewal for recurring and incremental business.
- Analyze performance of campaigns and think of ways to increase spend.
Desired Skills & Experience
- Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies.
- Effective time management skills – ability to prioritize and meet deadlines.
- Expertise in working with SSPs, RTB, DSPs, ad exchanges, aggregators, ad servers, and other optimization platforms is a plus.
- Experience managing CPA, CPC, and CPM marketing campaigns.
- Solid experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets.
- Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced start-up environment.
- Eagerness to work in a dynamic environment that will be rapidly changing.
- Willingness to do whatever it takes to get the job done.
- Professional demeanor. Strong oral and written communication skills.
- 2-4 years’ experience in digital advertising, with at least 1-2 years in programmatic media at a major publisher, agency or programmatic technology company.
- BS or BA required & advanced degree desirable.
To be considered you must apply online at careers.weather.com
http://careers.weather.com/job/New-York-Programmatic-Account-Manager-NY/254023600/
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