Shopper Marketing Manager - Myprotein

thehutgroup Open · verified Sep 24, 2026

UK, Manchester Full-time Manager General Marketing

At a glance

Mid-level General Marketing role at thehutgroup. UK, Manchester · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityManager

LocationUK, Manchester

EmploymentFull-time

PostedSep 8, 2026 · 2w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set the customer and shopper approach across Europe, with the UK as your main market
Build yearly shopper plans and budgets with UK and EU commercial teams to improve growth and return
Bring brand, product, and sales teams together, including shopper input to new product development
Create retail-partner plans covering range, merchandising, new products, and promotions
Oversee in-store and online promotions, using shopper behavior to improve execution

What you bring

You've worked in shopper marketing across more than one environment
You can control and track budgets with return on investment in mind
You can lead cross-functional projects and build strong internal and external relationships
You've developed and delivered category management plans
You're proficient with PowerPoint and Excel and can support retail commercial teams

Who this fits

You'll thrive if you can turn consumer and shopper insight into practical plans, influence commercial decisions, and coordinate teams across brand, product, sales, and retail partners. The role is based at THG HQ in Manchester and covers Europe, with the UK as its main focus. You would help establish a newly created shopper marketing function within the Nutrition Division.

From the employer

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Job Title: Shopper Marketing Manager

Location: THG HQ, Manchester (WA15 0AF)

THG Nutrition & Wellness:

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins, Command, MP Activewear and MyPRO, plus Exante Diet.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day.

Why be a Shopper Marketing Manager at THG?

At THG, as a Shopper Marketing Manager, you will have the unique opportunity to shape and define a newly created function within our growing Nutrition Division. You’ll work closely with our UK & EU commercial teams, influencing strategic decisions and driving sustainable business growth through consumer and shopper insights. With access to bespoke development programmes, unparalleled exposure to cross-functional teams, and a chance to impact the future of shopper marketing across Europe, this is more than just a role – it’s a career-defining opportunity.

As a Shopper Marketing Manager, you’ll:

Develop and deliver the Customer & Shopper Marketing Strategy, aligning brand plans with relevant channels to create a clear shopper engagement vision across Europe, with a primary focus on the UK.
Work closely with UK & EU commercial teams to influence strategic decisions, drive growth and ROI through the development and execution of annual shopper marketing plans and budgets.
Collaborate with the brand, product, and sales teams to ensure cohesive and fully maximised marketing plans, including input into the NPD process.
Build strong peer-to-peer relationships with key retail partners, creating plans encompassing range, merchandising, NPD, and promotional activities.
Oversee the effective execution of in-store and online promotional activities, ensuring efficient implementation and maximised impact.
Leverage your understanding of consumer and shopper behaviour to shape the brand strategy and champion excellence in execution.

What skills and experience do I need for this role?

Demonstrable experience in shopper marketing across multiple environments.
Proven ability to manage and monitor budgets to ensure maximum ROI for shopper marketing activities.
Strong project management skills with the ability to lead cross-functional teams.
Excellent communication skills, both internal and external, to build robust working relationships.
Experience in developing and executing category management plans.
Strong proficiency in PowerPoint and Excel.
Creative thinker with an eye for innovation and new ideas.
Experience supporting commercial retail teams and influencing strategic decisions.

What’s in it for me?

Career Development

Access bespoke development programmes that have been designed and developed by our in-house L&D team.
Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

25 days annual leave plus bank holidays.
Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
Enhanced maternity and paternity pay, depending on length of service.
Up to 10 days compassionate leave.
Buy back up to 3 days each year.
Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

Access face-to-face and virtual appointments with our in-house GP.
Access our in-house CBT therapist.
Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
State-of-the-art on-site gym.
Access to our on-site physio.

Other Perks

Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
Subsidised bus pass from Manchester City Centre to our ICON office.
Up to 50% staff discount on THG brands.
On-site staff shop.
Access to on-site barber
Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
Anniversary gifts when you hit 5 and 10 years of service.

We are an equal opportunities employer.

We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.

Please email talent@thg.com if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition, you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options.

Click to find out more about reasonable adjustments.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.