Influencer Marketing Specialist
At a glance
Mid-level Influencer Marketing role at TP-Link Systems Inc.. Irvine · $70,304–$130,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll grow a creator network by finding, recruiting, negotiating with, and managing partners on YouTube, Instagram, and TikTok
- Run campaigns from outreach and product seeding through content launches and performance reviews
- Track views, engagement, clicks, promo-code use, and sales attribution to improve results
- Coordinate with Sales, Product Marketing, Paid Media, and Channel teams around launches and strategic priorities
- Improve recruitment workflows, compensation approaches, and campaign execution for scale
What you bring
- You bring a bachelor’s degree in marketing, communications, or a related field, or equivalent experience
- You have at least three years in influencer marketing or creator partnerships, ideally in tech or consumer electronics
- You’ve sourced, negotiated with, and contracted creators across YouTube, Instagram, and TikTok
- You can assess video and conversion results, including clicks, promo codes, and sales attribution
- You understand FTC disclosure rules and standard influencer contract terms
Who this fits
You’ll fit this role if you’re organized, strong at creator relationships and negotiation, and comfortable using performance data to guide marketing decisions. The work is onsite in Irvine, United States, and the company cannot provide visa sponsorship. Interest in consumer technology, networking, or smart home products would support your fit.
From the employer
About Us
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
The Influencer Marketing Specialist will play a key role in scaling TP-Link's influencer program into a high-performing customer acquisition channel. This individual will be responsible for identifying, recruiting, negotiating, and managing relationships with content creators across YouTube, Instagram, and TikTok, building a robust and diverse network of influencers who align with TP-Link's brand and product portfolio. Working across categories such as networking technology, smart home solutions, gaming, and productivity, the role will focus on developing scalable creator partnerships that drive awareness, engagement, and measurable business results.
The ideal candidate combines strong relationship-building and negotiation skills with a data-driven approach to marketing performance. They will oversee campaign execution from creator outreach and product seeding through content launch and performance analysis, tracking key metrics such as views, engagement, clicks, promo code usage, and sales attribution. Partnering closely with Sales, Product Marketing, Paid Media, and Channel teams, this individual will help align influencer content with product launches and strategic initiatives while continuously optimizing recruitment processes, compensation models, and campaign performance. This is an excellent opportunity for a highly organized marketing professional who is passionate about creator partnerships, consumer technology, and building influencer programs at scale.
Requirements
- Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
- 3+ years in influencer marketing or creator partnerships, ideally in tech or consumer electronics.
- Proven experience sourcing, negotiating, and contracting creators across YouTube, Instagram, and TikTok.
- Strong analytical skills, with experience tracking video metrics and conversion performance (clicks, promo codes, sales attribution).
- Excellent negotiation, relationship management, and communication skills.
- Familiarity with FTC disclosure guidelines and standard influencer contract terms.
- Highly organized, able to manage multiple campaigns and creator relationships at once.
Passion for consumer tech, networking, or smart home products is a plus.
Benefits
Salary Range: $70,304 - $130,000
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- 15 days accrued vacation
- 11 paid holidays
- Bi-annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
Please, no third-party agency inquiries. We are currently unable to offer visa sponsorships.
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