Creative Strategist - Acquisition
At a glance
Mid-level Creative role at Trafilea. Remote, Argentina · full-time.
Pay not stated Creative Strategist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own creative direction for assigned product funnels, keeping each asset focused on direct-response results
- Set the hooks, angles, copy, and visual structures that shape persuasive ads
- Track creative KPIs and use the findings to quickly refine underperforming or winning concepts
- Run weekly AdBattery reviews and A/B tests to manage fatigue, variety, and creative improvement
- Coordinate with operations, copy, video, growth, and data teams to move briefs from planning through iteration
What you bring
- At least four years in creative strategy, performance marketing, or direct-response advertising
- A record of producing video ads and UGC that convert well
- Working knowledge of sales psychology, persuasive writing, and buyer-persona frameworks
- Hands-on ability with KPI analysis, creative diagnostics, A/B testing, and funnel improvement
- Fluent English at B2 level or above, plus an organized and collaborative working style
Who this fits
You’ll suit a performance-focused creative role where you use data, trends, and platform-specific formats to improve acquisition campaigns. The work centers on Meta, TikTok, YouTube, and Google, with close collaboration across creative and growth teams. This is a fully remote position based in Argentina.
From the employer
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Job Responsibilities
At Trafilea, you won’t just make ads — you’ll shape how millions of customers around the world discover, engage, and buy through performance-driven storytelling.
You’ll own the strategy, testing, and iteration of high-volume direct-response ads that move the needle across Meta, TikTok, YouTube, and Google. You’ll lead the creative engine behind campaigns that fuel $500K+ in daily spend, diagnose creative performance through AdBattery and data-driven insights, and build scalable testing frameworks that consistently deliver winning hooks, angles, and storytelling formats.
As Creative Strategist, you will:
Lead creative strategy for assigned product funnels, ensuring every asset is optimized for direct-response performance.
Define angles, hooks, and ad structures, blending emotional storytelling with persuasive copy and visual psychology.
Continuously analyze creative KPIs (ROAS, CTR, Hook Rate, Thumbstop, View Rate) to identify winners and iterate with speed.
Conduct weekly AdBattery diagnostics to manage variety, freshness, and fatigue across ads.
Design and execute A/B testing plans for creatives — copy, visuals, formats — with a clear process from hypothesis to iteration.
Leverage UGC, trends, and platform-specific formats (Meta, TikTok, YouTube) to push creative boundaries and scale performance.
Collaborate with Creative Operations, Copywriters, and Video Editors to ensure briefs, production, and post-production run seamlessly.
Partner with Growth and Data teams to align creative strategy with funnel performance and scaling priorities.
Provide clear, actionable feedback to creators and content partners, ensuring alignment with brand tone and direct-response objectives.
Stay ahead of platform trends, competitor benchmarks, and consumer behavior shifts to identify and act on new creative opportunities.
4+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Advertising (DTC, agency, or similar).
Proven track record crafting high-converting video ads & UGC content.
Strong grasp of sales psychology, persuasive copywriting, and buyer persona frameworks.
Data-driven mindset: confident in reading KPIs, extracting insights, and proposing actionable iterations.
Hands-on experience with A/B testing, creative diagnostics, and funnel optimization.
Passion for trends, platform nuances (Meta, TikTok, YouTube), and continuous creative innovation.
Highly organized and execution-obsessed, with a structured approach to creative planning.
Strong collaboration & feedback skills — able to align creators, editors, and copywriters toward performance goals.
Fluent in English (B2+ minimum).
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
