Associate Director, Paid Search
At a glance
Leadership Paid Search / PPC role at Transmission. New York · full-time · $110,000–$145,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run client SEM programs from setup through reporting and improvement
- Serve as the regular client contact and present findings, recommendations, and new ideas
- Track results, explain what the data means, and turn it into action plans
- Control spend, forecast monthly costs, keep campaigns on budget, and resolve variances
- Improve ads and keyword coverage through copy testing, landing-page guidance, search-term reviews, and negative-keyword work
What you bring
- At least seven years managing SEM, including at least three years in B2B paid search
- At least one year leading a team with a direct report
- Successful PPC management across Google Ads and Microsoft Advertising, plus bid-management tool experience
- Strong client communication, strategic judgment, analytics, reporting, Excel, and PowerPoint skills
- You stay current on search marketing practices and proactively improve processes and team thinking
Who this fits
You’ll suit this role if you can lead paid-search strategy, manage client relationships, interpret performance data, and oversee at least one direct report. The job is hybrid and requires office attendance twice weekly in San Francisco or New York. Paid social and website analytics experience are advantages, not core requirements.
From the employer
Location: This is a hybrid role open to candidates based in San Francisco, CA or New York, NY (going into the office 2x/week).
About the Agency:
We’re the world’s largest independent global B2B marketing agency, where curious minds create the future. This is where you’ll find thought-provoking, ego-quashing, mistake-learning, all-including, convention-breaking, and always-growing marketers with a passion for what they do.
Our recent accolades include being B2 ANA’s Large Agency of the Year, a Top 10 B2B Marcomms Agency in both the UK and the US, and a win at LinkedIn’s Marketing Partner Awards for Inspiring Excellence.
What you'll do:
End-to-end management of client SEM campaigns
Act as day-to-day point of contact for the assigned clients
Ensure campaigns utilize Search best practices and continually strive to test, innovate and expand
Analyze performance data and provide interpretation and action plans based on conclusions
Manage campaign spend, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and provide landing page recommendation for campaigns
Perform ongoing keyword discovery, review search term reports and expand on longtail keyword groups while identifying negative keywords.
Deliver detailed and actionable insights and strategic recommendations to drive business performance
Monitor competitive landscape and understand and communicate campaign impact
Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
What you'll bring:
7+ years of experience in SEM.
3+ years of specific B2B marketing experience in paid search.
1+ years of experience in team management with at least 1 direct report.
Proven ability to bring strategic thought leadership to your work.
Experience working in paid social as well is a plus.
Experience communicating and working directly with clients, able to present data and new ideas.
Proven SEM experience and success managing PPC campaigns across Google Ads and Microsoft Advertising (Bing).
Up-to-date with the latest trends and best practices in search engine marketing.
Experience with bid management tools (SA360, Kenshoo, etc.).
Strong analytical skills and experience generating SEM reports.
Strong communicator – verbal and written.
Expert level understanding of Excel functions (ie. Vlook-up, pivot table, chart building) and PowerPoint.
Ability to proactively solve problems, improve processes, create efficiencies and contribute to POVs and team thought leadership.
Experience with website analytics tools is a strong plus (e.g, Google Analytics).
Experience with B2B marketing is a strong plus.
Salary range for this position is: $110,000 - $145,000 DOE & professional certifications.
Benefits & Perks
Remote/Hybrid work environment
Unlimited PTO
Birthday Off
Learning & development
Professional growth opportunities
Healthcare coverage Insurance
Life Insurance
401K Plan w/ employer match
Employee Assistance Program
Social Events & Celebrations
DEI Committee
12 paid company holidays
Corporate Social Responsibility
What to expect in our hiring process:
Phone screen with our talent team
Predictive Index assessment
Hiring manager video interview
Skills assessment
Team interview
Offer
We’re smart.
And have a constant urge to learn more. We encourage questions and innovative mindsets. At the same time, we value empathy and collaboration over ego. The most rewarding outcomes are achieved together.
We’re fearless.
We celebrate the diversity of thought and experiences. We push boundaries. We’re not afraid of failure. We welcome it because learning from mistakes is how we grow as people and as a company.
We’re transparent.
We earn trust by showing respect and being honest. We value the breadth and depth of each person and their story. We form a happier, healthier, more confident team because we’re open with each other and have unique ways of thinking.
This is how we drive your now and define your next. Come join us.
Transmission is an Equal Opportunities Employer. We are committed to fostering an inclusive workplace and your race, gender, sexual orientation, age, or disability have no influence on our hiring decision.
To all recruitment agencies: Transmission does not accept agency resumes. Please do not forward resumes to our job alias, Transmission employees, or any other company location. Transmission is not responsible for any fees related to unsolicited resumes.
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