Marketing Data Analyst
At a glance
Mid-level Marketing Analytics role at Travelhrportal. Gurgaon · full-time.
Pay not stated Marketing Analytics salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and maintain dashboards tracking lead generation, funnel conversion, and marketing return on investment
- Create scalable datasets and reporting layers so collaborators can answer questions through self-service analytics
- Turn business and analytics needs into clear visualizations and reporting structures
- Develop marketing data models for attribution, targets, funnel conversion, and return on investment
- Use large datasets to support anomaly detection, trend finding, and insight generation
What you bring
- Three to five years in data analysis or marketing analytics, including statistical or attribution modeling
- Strong SQL ability, plus working knowledge of Python or R for modeling tasks
- Knowledge of attribution, funnel performance, return on investment, segmentation, lifecycle analytics, pipeline, and forecasting
- Experience with BI tools such as Tableau or Power BI, along with data modeling or DAX exposure
- Clear communication skills and experience working with marketers, analysts, and technical teams
Who this fits
You’ll suit a mid-level marketing analytics role focused on dashboards, data modeling, and attribution work. The job is based in Gurgaon, India and involves working across marketing, analytics, and technical groups.
From the employer
Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.
What You'll Do
Dashboarding & Reporting Development
- Compose, build, and maintain dashboards that monitor lead generation performance, funnel conversion, and marketing return on investment
- Ensure dashboards are intuitive, performant, and aligned with collaborator requirements
- Enable self-service analytics by building scalable datasets and user-friendly reporting layers
- Continuously optimize reporting for usability, scalability, and performance Translate defined business and analytics requirements into effective data visualizations and reporting structures
Data Modeling & Advanced Analytics Enablement
- Develop and maintain data models that support marketing analytics and reporting
- Collaborate with collaborators to identify business problems, goals, and critical metrics to develop analytical frameworks
- Support in crafting models for attribution (first-touch and multi-touch), lead generation targets, funnel conversion, and return on investment
- Ensure consistent definitions and logic across reporting layers
- Work with large datasets to enable accurate and scalable reporting
- Implement solutions for anomaly detection, trend identification, and insight generation using advanced technology
What We're Looking For
- 3–5 years in a data analyst or marketing analytics role involving statistical or attribution modeling
- Strong SQL skills; comfort with Python or R for modeling work
- Understanding of GTM concepts: attribution, funnel performance, return on investment modeling, segmentation, lifecycle analytics, pipeline and forecasting
- Familiarity with BI tools (e.g., Tableau, data modeling/DAX experience for Power BI) and data warehouse environments (e.g., Snowflake, BigQuery)Excellent communication skills; able to distill complex data into clear, actionable insights
- Experience working in cross-functional environments with marketers, analysts, and technical teams
Location
Gurgaon, India
The #TeamGBT Experience
Work and life: Find your happy medium at Amex GBT.
Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.
Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.
We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.
And much more!
All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.
Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.
Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement.
What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!
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