Marketing Director [Brand]
At a glance
Leadership Marketing Leadership role at travelzoo. New York · $135,000–$175,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set Travelzoo’s U.S. brand direction and oversee its budget, measurement, and results
- Lead content concepts, storytelling, partnerships, sponsorships, and influencer activity to build awareness
- Run cross-channel marketing programs while keeping brand strategy at the center
- Represent Travelzoo at trade and consumer events and build relationships with sales and marketing
- Lead direct reports while strengthening day-to-day marketing operations
What you bring
- A degree and at least eight years in brand marketing, preferably with lifestyle or travel companies
- A record of building brands for the U.S. market and managing direct reports
- Strong knowledge of digital advertising products, trends, and brand analytics
- Clear written and verbal communication, sound judgment, and a strong work ethic
Who this fits
This role suits a brand marketer who can move between strategy and hands-on, cross-channel execution while leading a team. You’ll join Travelzoo’s New York team and report to the General Manager, U.S. The role involves global collaboration and representing the brand at trade and consumer events.
From the employer
Travelzoo is seeking a Marketing Director to join our team in New York. This position reports into the General Manager, U.S.
Do you feel…
- Energized to collaborate globally to further shape how the world sees Travelzoo, elevating the Travelzoo brand in the travel and hospitality industry
- Excited to spearhead the ideas and storytelling behind compelling content, partnerships, sponsorships, and influencer programs that drive brand awareness
- Ready to set the vision, drive operational excellence, and be accountable for the brand marketing budget, performance, and outcomes
- Confident to represent the brand at face-to-face events (both trade and consumer)
- Driven to develop strong relationships with the sales and marketing teams
You are ideally…
- Degree educated with 8+ years of brand marketing experience; lifestyle and/or travel brands are highly preferred
- A results-driven marketing ambassador who has built brands within the U.S. market
- A passionate leader with a proven track record of managing direct reports, demonstrating the work ethic and interpersonal skills to inspire collaboration and creative thinking
- Equally comfortable shaping brand strategy and leading cross-channel marketing initiatives, bringing both deep brand expertise and well-rounded generalist experience
- Extremely knowledgeable about the digital advertising landscape, products, and trends
- Skilled in brand analytics, including measurement, reporting, and tracking
- A high-performance thinker with a strong work ethic and sound judgment
- An excellent verbal and written communicator
What’s in it for you…
- Broaden your horizon by working with a global team and potentially in a different country
- Experience one of our travel deals first-hand each year, with additional vacation days and a travel budget – we call it the Travelzoo Experience
- Enjoy complimentary access to a fully equipped gym conveniently located within our office building
- We recognize your achievements with our employee awards
- Enjoy working like an entrepreneur? Our flat hierarchies will provide you with this opportunity
- We offer competitive compensation and benefit packages
If you are excited about this opportunity and feel intrigued by our values of “leading by example”, “warm heart”, “cool head” and “working hands”, then we would like to get to know you!
Compensation range: $135,000 - $175,000
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