Founding Marketer
At a glance
Mid-level General Marketing role at Truvo. New York · full-time · no salary stated · we estimate $78,000–$138,750.
Truvo has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape Truvo’s voice and positioning across its site, product, advertising, and customer interactions
- Run content across web copy, articles, guides, email, and social to explain insurance clearly
- Create lifecycle programs that move leads from quotes to policies and support renewal retention
- Plan paid, organic, and partner campaigns while overseeing outside support and marketing spend
- Track attribution, funnel movement, and channel results to set priorities and show marketing impact
What you bring
- You have built brand, content, lifecycle, and demand generation from the ground up with limited resources
- You communicate clearly and can make a complex, regulated product feel simple and relatable
- You bring at least five years of consumer marketing experience, ideally in high-growth startups
- You use analytics tools and marketing platforms to make decisions based on performance data
Who this fits
This role suits a hands-on first marketing hire who can work through ambiguity, move quickly, and eventually build a team. You’ll cover brand, content, lifecycle, demand generation, and analytics rather than a single specialty. The job is based onsite in New York.
From the employer
At Truvo, we are building a fully autonomous consumer insurance broker — saving the average household hundreds of dollars on insurance while better protecting people for the worst moments in their lives. We are rewiring a trillion-dollar industry that still runs on phone calls, fax machines, and legacy carrier systems. We raised our seed, built a best-in-class AI-native broker platform with AI agents that quote, bind, and service policies autonomously, and are scaling an exceptional team.
Nearly all of our growth so far has come from just two channels we've tested. We're a consumer product that hasn't even marketed to consumers yet — the acquisition playbook (organic social, UGC, paid funnels, content, lifecycle, brand) is yours to write.
We're looking for a Founding Marketer to build Truvo's marketing function from zero to one — someone who can define how we show up in the world, turn a complex product into a story consumers understand and trust, and build the channels that bring them to us.
Your Day to Day at Truvo
Brand & Positioning: Define Truvo's brand, voice, and positioning, and keep it consistent across the website, product, ads, and every customer touchpoint
Content & Storytelling: Own the content engine — website copy, blog, guides, email, and social — turning insurance into something people actually want to read about
Lifecycle & Email: Build the lifecycle programs that nurture leads, convert quotes into bound policies, and keep customers through renewal
Demand Generation: Plan and run campaigns across paid, organic, and partner channels, and manage the agencies, freelancers, and budget behind them
Marketing Analytics: Measure what works — attribution, funnel, and channel performance — and use it to set priorities and report on marketing's impact
Requirements
Full-Stack Marketer: You have built a marketing function from scratch — brand, content, lifecycle, and demand gen — and you know how to prioritize when resources are limited
Exceptional Communicator: You write clearly and persuasively, and you can take a complicated, regulated product and make it simple and human
Consumer Marketing Experience: 5+ years of marketing experience, ideally at high-growth consumer startups in fintech, insurtech, or marketplaces
Data-Literate: Comfortable with analytics tools and marketing platforms. You make decisions backed by numbers, not just instinct
Builder and Leader: You will be our first dedicated marketing hire. You thrive in ambiguity, move fast, and are ready to build a team as we scale
Nice to Have: Experience in insurance, financial services, or regulated industries. Hands-on experience with SEO, paid social, or lifecycle tooling
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