Assistant Content Manager

About us

Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, click here.

About the role

The Assistant Content Manager is responsible for supporting the development and production of high-quality video and visual content across digital and social platforms.

This role also supports day-to-day content production activities, including video planning, on-site shooting, content coordination, post-production management, and asset delivery. The position plays a key role in translating brand and campaign objectives into engaging content that enhances brand storytelling and consumer engagement.

Video Content Production
• Support the planning, coordination and execution of video content for brand campaigns, product launches, events and always-on social content.
• Lead day-to-day video production activities, including pre-production planning, shooting coordination and content delivery.
• Work closely with agencies, photographers, videographers and creators to deliver high-quality content assets.
• Support content capture at events, activations and brand experiences.

Content Development & Execution
• Assist in translating campaign objectives into engaging content concepts and creative executions.
• Coordinate content production schedules and ensure timely delivery of assets.
• Adapt and localize global content for China market requirements and platform needs.
• Support development of platform-specific content for WeChat, Xiaohongshu, Douyin, Weibo and emerging social channels.

Creative Coordination
• Prepare creative briefs and production requirements for agency and production partners.
• Review content assets and coordinate revisions to ensure quality and alignment with brand guidelines.
• Support video editing, post-production and content optimization processes.

Asset Management & Governance
• Maintain content libraries and asset management systems.
• Ensure all creative assets comply with brand standards, copyright requirements and approval processes.
• Manage content filing, version control and asset distribution.

Cross-Functional Collaboration
• Partner with Brand Marketing, PR, Consumer Experience, E-Commerce and Digital teams to support campaign execution.
• Coordinate with agency and production partners to ensure effective project delivery.
• Support ad-hoc content and campaign initiatives as required.

About you

• Bachelor’s degree in marketing, Communications, Film Production, Digital Media, or a related field.
• 6 years of experience in video production, content creation, or digital marketing.
• Proven experience managing video shoots, including planning, on-site production, and post-production coordination.
• Strong understanding of social media content and platform requirements across WeChat, Xiaohongshu, Douyin, and Weibo.
• Experience working with agencies, videographers, photographers, creators, and production partners.
• Strong project management, communication, and stakeholder management skills.
• Creative, detail-oriented, and passionate about producing high-quality video content.
• Fluent in Mandarin and proficient in English.

Why you’ll love it here:

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.

• Enjoy the world’s most desirable wines through our generous employee product allowance

• 20 days annual leave, medical insurance, quarterly wine allowance

• Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.

It takes all varietals!

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number. 

How to apply

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.