Lead Marketing Manager
At a glance
Senior General Marketing role at Umbrel. Remote, United States · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead social communications, including both useful updates and playful posts on X
- Plan marketing initiatives, run paid advertising, and uncover SEO-driven content ideas
- Build relationships with influencers and reviewers covering umbrelOS and Umbrel Home
- Look after Discord, the community forum, and Reddit while supporting user conversations
- Create tutorials, guides, blog articles, press releases, and other fresh content
What you bring
- You can cover several marketing areas, or bring focused strength in social, video tutorials, paid ads, or content
- You can communicate with a friendly, open, casual, witty-but-respectful voice
Who this fits
You’ll suit a broad, hands-on role with room to generate ideas and take ownership. The listing welcomes either someone who can cover the full mix or someone focused on selected areas. This is a remote position for people in the United States, centered on a passionate user community and anti-corporate communication.
From the employer
We believe the best products spread through word-of-mouth of their users, and we’re very lucky to have a passionate and loving community of thousands of users who voluntarily help each other out, write tutorials, create videos, and get creative in many surprising ways.
Our communication style is very friendly, transparent, casual, witty-but-respectful with our users, i.e. anti-corporate lingo.
Ideally we’re looking for one person (or a 🦄) to do all the following tasks, but if you’re only interested in one of them (like just shitposting memes on our Twitter) or a few of them (eg. tutorial videos, paid ads, content), that’s okay too.
In this role, you will:
Run external communications on all of our socials
Create marketing campaigns and paid ads
Stay on top of our SEO, identify new content opportunities
Work with influencers/reviewers for umbrelOS and Umbrel Home reviews
Manage community across our Discord, community forum, and reddit
Collaborate with our team to create engaging content, such as how-tos, tutorials, and guides
Write blog posts and press releases
Come up with new ideas! You’ll run the show ✨
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