Brand Strategy
At a glance
Mid-level Brand Marketing role at umt. Brooklyn.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Define brand positioning and audiences, then turn those choices into a clear strategic direction
- Build campaign strategies that connect brands with relevant cultural moments
- Use cultural research and analysis to uncover insights that shape brand work
- Guide long-term brand architecture and help shape the strategic vision
What you bring
- Bring experience across positioning, audience definition, campaign planning, or brand architecture
- Use research, insight development, and cultural analysis to inform recommendations
- Offer a distinct point of view and a clearly human voice in your strategic thinking
Who this fits
You’ll suit a curated freelance bench where projects are offered as relevant opportunities arise. The work fits strategists who can connect brands to culture through research, insight, and strategic vision. The role is listed in Brooklyn, and the process includes talent and department interviews before bench placement.
From the employer
Who We Are
We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do.
We are an entrepreneurial business — not a traditional "ad agency." That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We're unapologetically ambitious.
We are looking for talented Strategists to join Translation+.
What Translation+ Is
Translation+ is our pre-vetted bench of elite freelance talent — the people we call on first when our core team is at capacity or a project demands a very specific skill set. This isn't a cold roster of names we found on a platform. This is a curated circle of trusted collaborators who we know, whose work we believe in, and who we treat as a true extension of our team.
What being a part of Translation+ means:
→ You're first in line when opportunities open up — no cold pitching, no competing.
→ We already know your work — you get the brief and we get moving.
→ You're a true addition to our team, not a vendor we found in the 11th hour — making our work and our people better.
What You'll Do
Brand Strategy at Translation isn't about briefs for the sake of briefs. It's about understanding culture deeply enough to know where a brand belongs inside of it and making the case compellingly. Our strategists work across the full spectrum of brand-building: from initial positioning and audience definition to campaign strategy, cultural context planning, and long-term brand architecture. Whether you're a senior strategist who leads client relationships and shapes the strategic vision, or an emerging voice who thrives in research, insight development, and cultural analysis, there's a place for you here. And, in a world of AI-generated thinking, your vision and your voice truly make the difference in ideas that are distinct, and distinctly human.
How We Engage
We keep our process simple and intentional — because your time matters. Here's what to expect:
Step 1 — Screener Interview A conversation with someone from our Talent team to get to know you, understand your background, and make sure we're aligned on what you're looking for.
Step 2 — Department Interview A deeper conversation with a hiring manager in your area of expertise. This is where we really dig into your work, your experience, and how you operate.
Step 3 — The Decision Once both conversations are done, we make our call. If it's a fit, we bring you onto the bench — and that means something. You're in.
Step 4 — Getting Set Up If there’s an immediate need, we’ll have you complete the necessary paperwork right away to get you set up in our systems. If there isn’t, we’ll reach out when a project comes up and provide everything you need to get started at that time. This is a one-time process, and completing it upfront helps us move quickly when the right opportunity comes along.
Step 5 — We'll Be In Touch From there, we’ll reach out when an opportunity aligned with your skills and experience becomes available. We’ll share the details, and if the timing, availability, and rate work for you, we’ll get to work!
On Rates
Rates vary based on the scope, duration, and complexity of each engagement, and are grounded in our full-time salary bands so you know we're coming to you seriously. We'll always be upfront about what we have — from there, it's yours to take if it makes sense for you. No pressure, no obligation. We just ask for a straight answer so we can keep things moving.
About UnitedMasters, Inc.
UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.
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