VP, Marketing Center of Excellence
At a glance
Leadership Marketing Leadership role at Uniphore. Palo Alto · full-time · $249,600–$312,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Co-lead the shift to AI-first marketing with the CMO and expand useful AI applications across functions
- Build AI workflows, governance, and enablement for tools, LLMs, agents, MCPs, and emerging technology
- Create market intelligence flows, pipeline models, dashboards, and Board reporting tied to business results
- Run annual planning, budgeting, resource allocation, and cross-functional operating standards
- Shape marketing's technology stack and knowledge governance while championing platform adoption
What you bring
- Bring fifteen-plus years leading marketing in B2B technology; AI-company experience is a plus
- Show experience embedding AI in business processes and leading AI transformation, marketing operations, or a center of excellence
- Build scalable operating models and guide organizational change successfully
- Use executive reporting, analytics, planning, budgets, pipeline models, and forecasting with strong financial judgment
- Influence across functions with executive presence plus strong program management and communication skills
Who this fits
This suits a senior B2B technology marketing leader who can build operating models, lead change, and connect AI adoption with measurable business outcomes. You'll work closely with the CMO and Marketing Leadership Team, influence functions across marketing, and represent the Center of Excellence externally. The stated location preference is Palo Alto, California.
From the employer
Uniphore is the Business AI company. Our sovereign, composable and secure AI platform connects enterprise data, fine-tunes AI models and deploys agentic AI across the enterprise. We empower every worker to boost productivity and help businesses grow faster, operate smarter and reduce costs. Trusted by more than 2,000 businesses globally, and recognized on the Deloitte Fast 500, Uniphore delivers on the promise of AI as a transformative force for business.
Job Description:
The Opportunity
AI is changing how marketing organizations operate. We're building our Marketing Center of Excellence to help us define new ways of working, new operating rhythms, and the right combination of people, processes, technology, and governance. As our VP, Marketing Center of Excellence, you'll define how Uniphore marketing operates in the age of AI.
This is a highly strategic leadership role and the operational backbone of the marketing organization. Working closely with the CMO and the Marketing Leadership Team, you'll help define and execute our vision for an AI-first marketing organization while ensuring marketing is aligned, data driven, and built to scale.
Key Responsibilities
AI Implementation & Adoption
Partner with the CMO to co-lead the transformation to an AI-first marketing organization.
Identify, prioritize, and scale AI use cases across every marketing function.
Develop AI workflows, governance, and best practices.
Establish guidance and lead AI skills enablement for AI tools, LLMs, agents, MCPs, and emerging technologies.
Measure AI adoption, productivity, and business impact.
Market Intelligence & Insights
Design AI workflows, MCPs, and integrations that connect trusted internal and external data sources to deliver instant market, customer, competitive, and product intelligence.
Partner with Finance to develop pipeline models, forecasting, and measurement frameworks.
Lead the development of executive dashboards, KPI reporting, and Board materials that connect marketing performance to business outcomes.
Marketing Operations & Excellence
Operationalize the Marketing annual planning process and cadence.
Partner with functional marketing leaders on budget planning, investment management, and resource allocation.
Establish and continuously improve cross-functional workflows, operating standards, and execution excellence across the marketing organization.
Marketing Technology & Knowledge Management
Develop the knowledge architecture and governance to ensure AI and employees have access to trusted market, customer, competitive, and product intelligence.
Evaluate and optimize the marketing technology stack to ensure teams have the right tools to innovate and scale.
Identify opportunities to automate, simplify, and improve marketing operations through AI and technology.
Product Adoption & Thought Leadership
Champion the use of Uniphore's AI platform, particularly MAI, across the marketing organization.
Serve as the spokesperson for the Marketing Center of Excellence, sharing how Uniphore is using AI to transform marketing with customers, partners, and the Industry.
Experience & Qualifications
15+ years of marketing leadership experience in B2B technology. AI company experience a plus.
Experience driving AI adoption and integrating AI into business processes.
Successful record leading marketing operations, AI transformation, or a marketing center of excellence.
Proven success building scalable operating models and leading organizational change.
Deep expertise in executive reporting, marketing analytics, planning, and operational excellence.
Strong financial acumen with experience partnering on budgets, pipeline modeling, and forecasting.
Executive presence with the ability to influence and collaborate cross-functionally.
Strong program management, communication, and cross-functional leadership skills.
A builder's mindset with a passion for operational excellence, continuous improvement, and innovation.
Hiring Pay Range:
$249,600 - $312,000
Benefits:
In addition to competitive base pay, this position also includes an annual incentive opportunity based on target achievement, pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.
Location preference:
Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.
For more information on how Uniphore uses AI to unify—and humanize—every enterprise experience, please visit www.uniphore.com.
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