Vice President, Strategic Communications, Brand & Customer Insights
United Overseas Bank Open · verified Sep 25, 2026 At a glance
Leadership Communications role at United Overseas Bank. Hong Kong (City Area) · full-time.
Pay not stated Communications salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build integrated communications plans around business priorities and growth goals
- Set social strategy, plan content, run campaigns, and improve results across digital channels
- Use customer insight, market intelligence, and competitor research to shape actionable recommendations
- Run client events, engagement programmes, partnerships, and ecosystem initiatives tied to business development
- Control budgets, timelines, agencies, governance, and reporting on engagement, ROI, and business impact
What you bring
- A degree in marketing, communications, business administration, market research, or a related discipline
- At least eight years in marketing communications, social media, customer engagement, customer insights, or a related area
- Hands-on background with integrated campaigns, social media, events, and stakeholder engagement
- Strong capability in customer analytics, market research, performance tracking, project delivery, and stakeholder management
- Fluent written and spoken English and Chinese, with Mandarin providing an advantage
Who this fits
You’ll suit a senior communications leader who can connect customer research and marketing execution to measurable business outcomes. The role is hybrid in Hong Kong and involves close work with business units, product teams, agencies, vendors, and internal stakeholders. Banking, financial services, or multinational experience is preferred, while partnership and ecosystem-building experience is advantageous.
From the employer
About UOB
United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values – Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.
Job Description
- Develop and implement integrated marketing communications programmes aligned with business priorities and growth objectives.
- Lead social media strategy, content planning, campaign execution and performance optimisation to strengthen client engagement and digital presence.
- Manage marketing content across digital, social media, website, events and client engagement channels.
- Lead business-aligned client engagement programmes, events and marketing initiatives that strengthen customer relationships, support business development and enhance stakeholder connectivity.
- Lead customer insights, market intelligence and competitor analysis to inform marketing strategy, identify emerging opportunities and translate customer needs into actionable business recommendations.
- Develop performance dashboards and reporting frameworks to track campaign effectiveness, customer engagement, ROI and contribution to business objectives.
- Drive marketing and engagement support for business connectivity initiatives, including Foreign Direct Investment-related programmes, strategic partnerships and ecosystem engagement activities.
- Integrate sustainability, education, children and art-related themes into marketing communications and customer engagement programmes to reinforce the Bank’s responsible business agenda and strengthen stakeholder relevance.
- Drive internal engagement programmes that reinforce UOB values, corporate culture and strategic priorities, fostering stronger employee alignment, advocacy and connection to the Bank’s purpose.
- Manage marketing budgets, project timelines and agency/vendor relationships to ensure effective delivery and ROI.
- Ensure compliance with marketing governance requirements, regulatory standards and internal policies.
- Partner closely with business units, product teams and internal stakeholders to ensure marketing priorities are aligned with strategic business objectives and delivered with measurable impact.
Requirements
- Degree in Marketing, Communications, Business Administration, Market Research or related disciplines.
- At least 8 years of experience in marketing communications, social media, customer engagement, customer insights or related fields, preferably within banking, financial services or multinational organisations.
- Proven experience in integrated marketing campaigns, social media management, event management and stakeholder engagement.
- Strong understanding of customer analytics, market research and performance measurement.
- Experience supporting business development, partnerships or ecosystem-building initiatives is an advantage.
- Strong project management, analytical and stakeholder management skills.
- Commercially minded, results-oriented and able to translate insights into actionable business outcomes.
- Excellent written and spoken English and Chinese; Mandarin is an advantage.
Additional Requirements
Develop, Engage, Execute, StrategiseBe a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
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