Marketing Manager
At a glance
Mid-level General Marketing role at Universal Business Team. Lincoln · full-time · £50,000–£70,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the marketing direction and turn it into activity that supports leads, customer engagement and growth
- Team up with Sales on campaigns and customer opportunities, creating content, case studies and sales tools
- Deliver work across digital, email, PR, social media, exhibitions, trade shows and industry events
- Visit customer sites to understand challenges, spot opportunities and shape relevant marketing
- Oversee agencies and suppliers, then track returns and improve activity based on performance
What you bring
- Marketing management experience in a B2B setting, with hands-on ownership across strategy and delivery
- A broad track record spanning campaigns, content, events and customer engagement
- Strong commercial judgment and experience working closely with Sales teams
- Clear communication and stakeholder management skills, with a willingness to get involved directly
Who this fits
You’ll suit a commercially focused marketer who can move between strategic planning and practical execution. The role sits on the Management Team and involves working with customers, Sales, senior leadership and other departments. You’ll be based in Lincoln, work Monday to Friday from 7:30am to 4:30pm, and travel around the UK to customer sites.
From the employer
Salary: £50,000 - £70,000 DOE + Bonus
Location: Lincoln with UK travel to customer sites
Hours: Monday - Friday 7:30am - 4:30pm
Benefits
- Bonus scheme
- Pension
- Free parking
- Team incentives and staff events
- Travel expenses and meal allowance when visiting customer sites
A Marketing Role With Real Impact
We're recruiting on behalf of a successful, growing family-owned business supplying specialist products and services into industrial and manufacturing markets across the UK and internationally.
This is a highly visible role within the Management Team, offering the opportunity to shape marketing strategy, support business growth and influence wider business decisions.
We're looking for a commercially minded marketer who enjoys combining strategic thinking with hands-on delivery.
This isn't a role where you'll sit behind agencies. You'll work closely with customers, Sales and senior leadership to help drive growth, generate opportunities and strengthen the company's market position.
The Role
You'll take ownership of the marketing function, helping to drive:
- Brand awareness
- Lead generation
- Customer engagement
- Business growth
You'll be expected to get close to customers, understand market challenges and ensure marketing activity supports commercial objectives.
Key Responsibilities
- Develop and deliver the marketing strategy
- Support lead generation and new business growth
- Work closely with Sales on campaigns and customer opportunities
- Create compelling content, case studies and sales tools
- Deliver campaigns across digital, email, PR, social media and events
- Manage exhibitions, trade shows and industry events
- Visit customer sites to gain insight and identify opportunities
- Manage agencies and external suppliers
- Monitor performance, measure ROI and identify areas for improvement
Management Team Contribution
This role is about more than marketing. As part of the Management Team you'll:
- Contribute to wider business decisions
- Support company growth plans
- Collaborate across departments
- Act as a role model within the business
- Help shape culture, performance and continuous improvement
About You
You'll likely have:
- Marketing management experience within a B2B environment
- A broad background across campaigns, content, events and customer engagement
- Strong commercial awareness
- Experience working closely with Sales teams
- Excellent communication and stakeholder management skills
- A hands-on approach and willingness to get involved
- The ability to balance strategy with execution
Experience within manufacturing, industrial, engineering, technical or related sectors would be advantageous but isn't essential.
Why Join?
- Join the Management Team of a growing business
- High level of ownership and autonomy
- Direct access to decision-makers
- Fast-paced, entrepreneurial environment
- Young, collaborative team
- Opportunity to make a genuine commercial impact
Build relationships. Support growth. Drive marketing. Make a difference.
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