UGC Content Creator (NY / LA based) - Freelance
On-site Brooklyn Contract Mid-level Content Creation
At a glance
Mid-level Content Creation role at Upway. Brooklyn · contract.
Pay not stated Content Creation salary
RoleContent Creation
SeniorityMid-level
LocationBrooklyn
WorkplaceOn-site
EmploymentContract
PostedMar 17, 2026 · 6mo ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Create short videos for TikTok, Instagram Reels, and paid campaigns that encourage e-bike owners to sell
- Turn real customer situations into clear, relatable videos that explain why Upway is a good selling option
- Film regularly at Upway locations in Brooklyn or Redondo Beach and maintain a steady weekly output
- Develop hooks, formats, and messages around price, convenience, speed, and trust, then refine them using performance results
What you bring
- More than three years creating UGC for B2C audiences
- Strong knowledge of TikTok and Instagram Reels content
- A feel for attention-grabbing openings and videos that seem natural rather than like advertisements
Who this fits
This role suits a hands-on creator who can work in person and make authentic, conversion-focused content. You need to be based in the New York or Los Angeles area and able to film at an Upway site in Brooklyn or Redondo Beach. It is a freelance contractor position.
From the employer
Upway is looking for a UGC Content Creator to produce high-performing, authentic content that drives people to sell their e-Bike to Upway.
This is a hands-on, in-person role focused on creating content that feels real, relatable, and conversion-driven.
You will create content that answers one core question:
“Why should I sell my e-Bike to Upway?” Content Creation
Location (Non-negotiable)
This is a hands-on, in-person role focused on creating content that feels real, relatable, and conversion-driven.
You will create content that answers one core question:
“Why should I sell my e-Bike to Upway?” Content Creation
- Create short-form, high-performing UGC content (TikTok, Instagram Reels, paid ads)
- Focus on content that drives supply: getting people to sell their e-Bike
- Produce a consistent volume of content weekly
- Turn real customer scenarios into simple, compelling videos
- Film regularly at our UpCenters:
- New York (134 Morgan Ave, Brooklyn)
- Los Angeles (2400 Marine Ave, Redondo Beach)
- Come up with new hooks, formats, and angles
- Test different messaging (price, ease, speed, trust)
- Quickly iterate based on performance
Location (Non-negotiable)
- Must live in New York or Los Angeles
- Must be able to come on-site to our UpCenters:
- 134 Morgan Ave, Brooklyn
- 2400 Marine Ave, Redondo Beach
- At least over 3 years of experience in UGC creation in B2C environment
- Deep understanding of TikTok / Reels content
- Knows what makes people stop scrolling
- Able to create content that feels native, not like ads
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