Marketing Specialist 4

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

This role is responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals. This could include marketing, advertising, promotions, sales collateral and point of sale materials. Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals. Provides solutions and problem solve for business line objectives.

Direct Mail Campaign Manager / Project Manager

Role Summary

The Direct Mail Campaign Manager is responsible for end‑to‑end management of direct mail campaigns, ensuring on‑time, on‑budget, and compliant execution while driving cost efficiency, performance optimization, and continuous process improvement. This role partners closely with creative, strategy, legal/compliance, analytics, and production vendors to deliver high‑quality acquisition and retention campaigns across business lines.

Key Responsibilities

Campaign Planning & Execution

• Develop and manage comprehensive direct mail campaign plans, including:
  • Advising creative strategy managers on optimal formats
  • Production schedules and timelines
  • Production matrices and mail plans
  • Lettershop instructions and production requirements
  • Campaign and package specifications
  • Internal approvals and compliance reviews
  • Cost estimates, budget management, invoicing, and reconciliation
• Understand mail strategies, testing approaches, offers, and channel coordination.
• Coordinate mail drops with other marketing channels to ensure integrated execution.
• Negotiate required and discretionary changes with Legal, Compliance, and internal partners.

Quality Control & Compliance

• Review and approve all audits, proofs, and production samples for campaign components.
• Establish and maintain quality control standards and checkpoints throughout production.
• Ensure campaigns adhere to regulatory, brand, and operational requirements.

Cost Optimization & Production Strategy

• Influence and optimize package design decisions to balance cost, timing, performance, and production efficiency.
• Present cost‑effective package and production alternatives to Creative and Strategy teams.
• Negotiate pricing and production terms with vendors.
• Identify opportunities for shared components, gang printing, and cross–business-line efficiencies.
• Understand cost per piece (CPP) and its impact on cost per acquisition (CPA).
• Track, report, and communicate cost savings and operational efficiencies.

Vendor & Financial Management

• Initiate requests for bids and quotes; evaluate vendor responses.
• Manage invoicing, cost tracking, reconciliations, and final billing.
• Establish, monitor, and manage vendor performance against SLAs.
• Resolve production issues and hold vendors accountable for quality, cost, and delivery.
• Leverage scale across business lines and acquisition volume to negotiate favorable pricing.

Continuous Improvement & Innovation

• Plan and optimize future campaigns while executing active campaigns simultaneously.
• Proactively research and evaluate new production technologies and methods.
• Drive continuous improvements in campaign performance, cost, and operational processes.
• Identify process gaps and escalate risks or issues as appropriate.
• Share best practices and learnings with peers and cross‑functional partners.

Enterprise Support & Prioritization

• Support bank‑wide initiatives, including supplier diversity, environmental goals, and preferred vendor programs.
• Prioritize deliverables based on revenue impact and business priorities.
• Take on special projects outside of day‑to‑day responsibilities as needed.

Basic Qualifications

• Bachelor's degree or equivalent work experience.
• 2–5 years of direct mail campaign or production experience.

Core Skills & Capabilities

• Strong organizational, prioritization, and time‑management skills.
• Proven ability to manage multiple campaigns and deadlines simultaneously.
• Strong negotiation and communication skills (written and verbal), both internal and external.
• Demonstrated critical thinking and problem‑solving abilities.
• Ability to troubleshoot issues and implement effective solutions with internal teams and vendors.
• Ability to work independently, take ownership of projects, and clearly define responsibilities with internal stakeholders.

Technical & Functional Experience

• Proficiency in Microsoft Excel.
• Working knowledge of:
  • Regulatory disclosures and compliance requirements
  • Basic credit, finance, and risk fundamentals
  • Name selection and targeting decisioning
  • Competitive marketplace dynamics
  • Industry and business‑line‑specific response rates and performance benchmarks

Preferred Skills/Experience

- Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
- Proven ability to manage multiple projects and assignments that are completed on time and on budget
- Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results
- Able to lead contract negotiations with limited supervision and activate vendor relationships for the benefit of the Company and our brand
- Strong organizational, interpersonal and team building skills
- Excellent written and oral communication skills, including presentation skills
- Proficient computer navigation skills using a variety of software packages
- MBA or equivalent markers of high achievement are a plus

Location expectations
This role requires working from a U.S. Bank location three (3) or more days per week.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $92,820.00 - $109,200.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.