Sr. Manager, Omni Shopper Marketing - Walmart
At a glance
Senior General Marketing role at US Kraft Heinz. Rogers · full-time · $120,800–$151,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Guide Walmart sales, Walmart Connect, and merchant partners on shopper marketing tactics and priorities
- Manage the Walmart pantry budget, including reporting and improvements to the operating process
- Shape yearly plans for major in-store and online marketing activations
- Coordinate shopper programs with business units, central marketing, sales, and brand teams
- Brief agencies and internal partners, then adjust plans using live performance results
What you bring
- Consumer packaged goods experience, or closely comparable experience, is required
- You bring strength in sales, finance, category planning, or analytical work
- You communicate clearly in writing and presentations and can summarize complex information for senior leaders
- You can work independently, organize projects, and coordinate teams in a fast-moving setting
Who this fits
This suits a senior marketer who can connect shopper programs with sales, category, brand, and retailer priorities. You'll need to build trust with internal and external partners and influence sales leadership toward action. The role is based in Rogers in a normal office setting, with limited travel or external-site visits, and follows a salaried exempt schedule.
From the employer
Job Description
The Senior Manager, Omni Shopper Marketing – Club is an integral part of the WM/Club Shopper Marketing team within the Sales Customer Development Organization. This individual supports area leadership, owns the management of the Walmart marketing budget for key categories, spearheads strategic annual planning of key drive periods at retail and acts as the main contact and trusted adviser to internal and external partners.
Essential Functions & Responsibilities
- Provide Shopper Marketing leadership, tactic expertise, and key point of contact to Walmart sales team, Walmart Connect and Walmart merchants
- Own budget management/reporting and ongoing process improvement for Walmart pantry
- Steer strategic annual planning of key marketing activations and strategy in-store and online
- Partner with BU and Central Marketing Teams to identify and develop shopper programs thatalign with both customer objectives as well as internal sales and brand team goals
- Brief agency teams and internal partners on shopper marketing activations, providing clear guidance on success criteria
- Adapt strategies and tactics based on real time performance data
- Build compelling selling tools to aid the field with securing retailer support of key promotions
- Establish new routines and rituals to improve communication and knowledge sharing betweenthe field, BU, and leadership
- Own relationship with creative agency team for Walmart pantry business
- Tailor brand strategies to Walmart environment for optimized shopper experiences, to deliver sales, market share, and improved ROI
Expected Experience & Required Skills
- Consumer package goods industry experience or similar experience
- Proficient in Microsoft Office programs
- Strong sales, finance, category planning and/or analytical background
- Strong oral and written communication skills, including reporting and presentation skills
- Excellent organization and project management skills
- Ability to work autonomously with minimal direction
- Ability to effectively summarize sophisticated information upwards and influence sales leadership to drive appropriate action
- Strong at forging internal/external relationships and commanding trust/respect of others
- Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment
- Knowledge of retailers and broker environment
Work Environment & Schedule
This position is considered a Normal office environment with limited travel or visits to external locations; offices are open workspaces Additionally, this role requires work a salaried, exempt schedule to best execute against customer and internal expectations.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$120,800.00 - $151,000.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Rogers SalesKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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