Trade Marketing Manager
At a glance
Mid-level Trade Marketing role at US Kraft Heinz. El Tagamoa El Khames Commercial Office · full-time.
Pay not stated Trade Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set traditional-trade channel priorities and recommend ways to address major business and market issues
- Analyze shopper behavior, channel drivers, and category trends for sales and marketing decisions
- Create merchandising guidance, including permanent displays and category-specific planograms
- Improve trade-spend efficiency through best-practice tools and approaches
- Coordinate with sales leaders to gather data and interpret sales trends
What you bring
- A bachelor’s degree is required for this role
- You have five to seven years of experience in FMCG companies
- You communicate in English at an excellent level
Who this fits
You’ll suit a trade marketing manager role focused on traditional trade, channel strategy, merchandising, promotions, and spending efficiency. The position is based at the El Tagamoa El Khames Commercial Office in Egypt and involves close coordination with sales leadership.
From the employer
Job Description
The Kraft Heinz Company is looking for a Trade Marketing Manager - Traditional Trade who will be responsible for strategically managing the alignment between sales and marketing by setting channel vision and strategy, defining point-of-purchase strategies, leading promotion strategies, and ensuring alignment with category and brand objectives.
What you will do
- Provide business and market senior management with fact-based assessments and recommended channel priorities, along with strategies to capture key opportunities and address major issues
- Provide insights on channel and category trends, including shopper behavior and key channel drivers, to support Sales and Marketing decisions
- Develop merchandising guidelines and direction, including permanent point-of-purchase display recommendations and planograms by category and channel, in line with brand vision and objectives
- Ensure trade spending optimization by applying best-practice tools
- Work closely with Regional Sales Managers and the Sales Director to align data collection and analyze sales trends
Qualifications
- Bachelor’s Degree
- 5-7 years of experience in FMCG companies
- Excellent English language skills
What we offer
The work you do today will help define the destination of our future tomorrow by redefining and innovating how we bring happiness to our consumers and communities.
Your unique potential is recognized, valued, and empowered. We help unlock the qualities and abilities needed for you to perform with passion and purpose.
We are committed to modeling lifelong learning, curiosity, and creativity. We offer the resources and experiences to help you continuously improve your skills and grow your career.
Location(s)
El Tagamoa El Khames Commercial Office
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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