Graphic Designer
At a glance
Mid-level Graphic Design role at USGI. India.
Pay not stated Graphic Designer salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan educational, hero, and engagement content through storyboards, scripts, and brand-aligned briefs
- Lead studio and location shoots, managing cameras, lighting, audio, logistics, and on-camera direction
- Edit video, motion graphics, overlays, color, sound, and music for social and web formats
- Review Instagram and TikTok changes and performance data with marketing to improve content
What you bring
- Three to five years in digital video production or a comparable creative role
- Expertise with Adobe Premiere Pro, After Effects, and Photoshop
- Hands-on ability with Sony A7 or Canon R cameras, mobile filming, lighting, gimbals, and audio gear
- A showreel combining polished brand projects with fast-turnaround social work
- Ability to deliver reactive content within 24-48 hours, solve technical problems, and present ideas openly
Who this fits
You’ll suit this role if you can move between creative planning, filming, editing, and performance-led iteration. You’ll also need to understand engagement across Instagram, LinkedIn, and YouTube, while the listing places the role in India without naming a specific city or work arrangement.
From the employer
Key Responsibilities
1. Pre-Production & Strategy
Conceptualize and storyboard original content pillars (Educational, Hero, and Engagement-driven).
Develop scripts and creative briefs that align with brand guidelines.
Coordinate logistics, including location scouting and host/influencer management.
2. Production (The "Shoot")
Act as the lead videographer for studio and on-location shoots.
Proficiency in operating DSLRs/Mirrorless cameras (Sony A7 series, Canon R series) and mobile cinematography.
Manage lighting setups and high-quality audio recording and mics.
Direct on-camera talent or internal stakeholders to ensure authentic performances.
3. Post-Production (The "Edit")
Execute high-quality edits using Adobe Premiere Pro or Final Cut Pro.
Create motion graphics and text overlays using After Effects or Canva.
Optimize content for various formats (9:16 for Reels/Shorts, 16:9 for YouTube/Web).
Handle color grading, sound design, and trend-specific music selection.
4. Optimization & Analysis
Stay ahead of platform algorithm changes (specifically Instagram and TikTok).
Collaborate with the marketing team to analyze performance metrics (Reach, Dwell Time, Saves) and iterate on content.
Required Skills & Qualifications
Experience: 3–5 years in digital video production or a similar creative role.
Technical Kit: Expert knowledge of the Adobe Creative Suite (Premiere, After Effects, Photoshop).
Gear Savvy: Comfortable with lighting (3-point setups), gimbal operation (DJI/Zhiyun), and audio gear.
Platform Native: A deep understanding of what makes content go viral or gain high engagement on Instagram, LinkedIn, and YouTube.
Portfolio: A strong showreel demonstrating a mix of polished brand work and fast-paced social content.
Communication skills
Speed & Agility: Ability to turn around "reactive" content within 24–48 hours.
Problem Solver: Ability to troubleshoot technical issues on set or in the edit suite.
Communication: Capable of presenting creative ideas to leadership and taking constructive feedback.
Key Responsibilities
1. Pre-Production & Strategy
Conceptualize and storyboard original content pillars (Educational, Hero, and Engagement-driven).
Develop scripts and creative briefs that align with brand guidelines.
Coordinate logistics, including location scouting and host/influencer management.
2. Production (The "Shoot")
Act as the lead videographer for studio and on-location shoots.
Proficiency in operating DSLRs/Mirrorless cameras (Sony A7 series, Canon R series) and mobile cinematography.
Manage lighting setups and high-quality audio recording and mics.
Direct on-camera talent or internal stakeholders to ensure authentic performances.
3. Post-Production (The "Edit")
Execute high-quality edits using Adobe Premiere Pro or Final Cut Pro.
Create motion graphics and text overlays using After Effects or Canva.
Optimize content for various formats (9:16 for Reels/Shorts, 16:9 for YouTube/Web).
Handle color grading, sound design, and trend-specific music selection.
4. Optimization & Analysis
Stay ahead of platform algorithm changes (specifically Instagram and TikTok).
Collaborate with the marketing team to analyze performance metrics (Reach, Dwell Time, Saves) and iterate on content.
Experience: 3–5 years in digital video production or a similar creative role.
Technical Kit: Expert knowledge of the Adobe Creative Suite (Premiere, After Effects, Photoshop).
Gear Savvy: Comfortable with lighting (3-point setups), gimbal operation (DJI/Zhiyun), and audio gear.
Platform Native: A deep understanding of what makes content go viral or gain high engagement on Instagram, LinkedIn, and YouTube.
Portfolio: A strong showreel demonstrating a mix of polished brand work and fast-paced social content.
Communication skills
Speed & Agility: Ability to turn around "reactive" content within 24–48 hours.
Problem Solver: Ability to troubleshoot technical issues on set or in the edit suite.
Communication: Capable of presenting creative ideas to leadership and taking constructive feedback.
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