B2B Marketing Manager
At a glance
Mid-level General Marketing role at Visa. Frankfurt · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build B2B demand-generation, ABM, nurture, and event programs across Central Europe
- Use customer and competitor findings to shape campaigns for commercial payments, money movement, and emerging verticals
- Improve digital content, site experiences, creative, and media plans to generate client engagement and leads
- Measure campaign results, manage marketing-to-sales lead handoffs, and turn reporting into actions
- Oversee segment budgets, agencies, suppliers, production costs, and cross-functional delivery
What you bring
- At least six years of B2B marketing experience driving demand and revenue through integrated programs
- A business or marketing bachelor’s degree, with an MBA preferred
- Hands-on strength in campaign, account-based, and event marketing, plus performance reporting
- Working familiarity with Salesforce, Marketo, Eloqua, AEM, or Google Analytics
- Fluency in both German and English, with strong stakeholder and vendor communication skills
Who this fits
You’ll suit a data-oriented B2B marketer who can connect customer insight, campaign execution, sales alignment, and budget control. The role covers Central Europe, including DACH and the Netherlands, and requires at least three office days in Frankfurt. You’ll work across Sales, Product, Regional Marketing, client teams, and external agencies.
From the employer
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
Experienced B2B Marketing Manager who develops and executes demand‑generation and account‑based marketing programs to strengthen Visa’s leadership in commercial payments, money movement and emerging verticals. Being part of the B2B and Product Marketing Team in Central Europe (DACH and the Netherlands), working closely with Sales, Product and Commercial teams, the role delivers integrated initiatives across the cluster.
Key Responsibilities:
- Develop and execute B2B marketing strategies that differentiate our offerings and deliver measurable outcomes.
- Conduct competitive and key customers analysis, to understand buying behaviours, challenges, and opportunities. Use these insights to develop effective B2B marketing campaigns that engage our key audiences and drive action.
- Design and optimize campaign creative frameworks, and media strategies to drive awareness, understanding, and demand generation with targeted customers across Central Europe
- Execute impactful nurture programs to improve conversion rates from leads to opportunities. Develop our digital content and site development to optimize client engagement and lead generation across multiple channels.
- Execute thought leadership initiatives to position the company as an industry leader, collaborating with key stakeholders to showcase our expertise and value to customers.
- Develop and execute targeted Account-Based-Marketing (ABM) strategies, partnering with sales and client teams to deliver personalized, insight-driven campaigns that accelerate growth.
- Accelerate the creation and rollout of case studies, ensuring a consistent, compelling approach to showcasing client success.
- Lead Visa participation in priority industry and Visa-owned events, ensuring aligned brand/product messaging and maximum engagement with target audiences.
- Measure program performance, optimize campaigns in real-time, and provide actionable insights that guide decision-making.
- Perform granular tracking, reporting, and efficient lead management in the handoff from marketing to sales.
- Control marketing budget for your customer segment, including managing strategic partners, approving production costs, and planning campaigns to optimize investments.
- Drive cross-functional collaboration and stakeholder management, building strong partnerships with Sales, Product, Regional Marketing, and external agencies to ensure seamless execution.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
- Bachelor’s degree in business or marketing; MBA preferred.
- 6+ years of B2B Marketing experience and proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries.
- Expertise in campaign management, account-based marketing, and event marketing.
- Strong analytical skills with experience in marketing performance reporting and data-driven decision making.
- Strong planning, organizational and problem-solving skills
- Financial and analytical acumen
- Familiarity with the marketing tech stack (sales and marketing automation and measurement tools such as Salesforce, Marketo, Eloqua, AEM and Google Analytics)
- Excellent written and verbal communication skills, with the ability to influence and inspire cross-functional teams.
- Demonstrable experience managing relationships with partners, suppliers, and vendors.
- Fluency in German and English is required
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
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