Marketing Manager - IVF Genetic Testing
At a glance
Mid-level General Marketing role at Vitrolife Group. Miami · no salary stated · we estimate $52,500–$83,028.
Vitrolife Group has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll shape regional demand plans for IVF genetic testing and measure their performance
- You’ll create evidence-based messaging, white papers, case studies, presentations, campaigns, and learning materials
- You’ll equip sales with training, ROI resources, workflow guidance, and competitive insights
- You’ll lead launches for new assays and platform changes across clinical, regulatory, product, and counseling groups
- You’ll gather customer and usage insights through research, advisory boards, webinars, and scientific engagement
What you bring
- You hold a bachelor’s degree in marketing, life sciences, or a related technical field, or equivalent IVF experience
- You’ve managed technical product lines and supported product launches
- You understand IVF processes and how genetic testing is applied
- You communicate, present, and plan strategically, including explaining scientific ideas clearly
- Experience with embryology or genetic-testing opinion leaders, CRM systems, and marketing analytics is preferred
Who this fits
You’ll suit this role if you can work across commercial, clinical, scientific, regulatory, and counseling groups in a technically sensitive IVF setting. The role is remote and listed in Miami, United States. Employment requires a background check and verification of identity and authorization to work in the United States.
From the employer
At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby.
Location: Remote
Position Summary
The Marketing Manager IVF Genetic Testing leads strategic marketing initiatives across PGT A, PGT M, PGT SR, EMMA ALICE, ERA, and emerging genomic technologies supporting reproductive medicine. This role is responsible for building market awareness, driving demand, and enabling commercial success in a highly technical and clinically sensitive environment.
The ideal candidate combines knowledge of IVF workflows and genetic testing with strong capabilities in messaging, content development, product launches, and customer insights. This role serves as a key bridge between commercial teams, clinical scientists, and genetic counselors to ensure accurate and compelling communication with clinicians, embryologists, and patients.
Key Responsibilities
Marketing Strategy and Market Development
Develop and execute regional marketing strategy for genetic testing and genomic services
Define segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networks
Build annual marketing plans and track performance to drive demand and revenue growth
Product Messaging, Content and Brand Development
Develop scientifically accurate and differentiated messaging aligned with clinical evidence and regulatory requirements
Create marketing materials including white papers, case studies, presentations, digital campaigns, and educational content
Translate complex genetic data into clear and meaningful customer value
Commercial Enablement
Partner with sales to deliver training, tools, and competitive positioning
Develop resources such as ROI tools, workflow guides, and objection handling materials
Provide ongoing competitive intelligence and field insights
Product Launch and Execution
Lead go to market strategy and execution for new assays, platform updates, and enhancements
Coordinate cross functional alignment across clinical, regulatory, product, and counseling teams
Monitor launch performance and adjust based on adoption, turnaround time trends, and feedback
Customer Insight and Clinical Engagement
Conduct voice of customer research with physicians, embryologists, lab leaders, and genetic counselors
Build strong relationships with key opinion leaders to support credibility and evidence development
Lead advisory boards, webinars, and scientific engagement initiatives
Analyze usage data and reporting trends to refine strategy and messaging
Qualifications
Required
Bachelor’s degree in Marketing, Life Sciences, or related technical field, or equivalent experience in an IVF environment
Experience managing technical product lines and supporting product launches
Strong understanding of IVF workflows and genetic testing applications
Excellent communication, presentation, and strategic planning skills
Preferred
Experience working with embryology or genetic testing key opinion leaders
Familiarity with CRM systems such as Salesforce and marketing analytics tools
Ability to translate scientific concepts into clear and compelling messaging
Benefits
Paid Time Off and 10 Paid Holidays
401(k) with Employer Match
Medical, Dental, Vision
IVF Coverage to support family building needs
GAP Insurance
Basic Life and AD&D Coverage
Short- and Long-Term Disability
Optional AFLAC Supplemental Policies
Employee Assistance Program (EAP)
Flexible Spending & Health Savings Account
An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment.
We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.
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