AI Art Director / Creative Specialist
VML Canada (English) Open · verified Sep 24, 2026 At a glance
Leadership Creative role at VML Canada (English). Toronto · CA$45,000–CA$95,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Create on-brand campaign visuals, storyboards, and pitch assets with creative teams
- Use iterative prompting, parameter tuning, and image-to-image methods to produce reliable outputs
- Keep lighting, style, color, characters, and objects consistent across campaign assets and video clips
- Work with studio and production partners to develop and refine AI image and video assets
- Test WPP Open and external models while supporting client decks and presentations
What you bring
- Strong visual judgment across photography, composition, lighting, color, realism, and authenticity
- Deep command of prompt refinement, parameter control, troubleshooting, and image-to-image or video-to-video workflows
- Ability to turn brand briefs and style guides into on-brand assets with visual continuity
- Hands-on experience with the image, video, and prompting tools named in the posting
- Basic Photoshop and Premiere skills, plus an ethical approach to copyright and brand safety
Who this fits
You’ll suit a hands-on creative role that values aesthetic judgment, structured AI execution, and collaboration with art, copy, studio, production, and account teams. A portfolio is required, with static images, AI video, continuity examples, and evidence of refining raw generations into finished work. The role is based in Toronto and uses a hybrid setup, with teams in the office an average of four days a week.
From the employer
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
AI Art Director / Creative Specialist
***Please review portfolio requirement***
Reports to: Creative Director, AI
Department: Creative / Agency Studio
Role Overview
We are looking for an AI Art Director / Creative Specialist to create high-quality static visuals, campaign imagery, and video clips for our clients. Reporting directly to the Creative Director (AI), you will collaborate with Art Directors, Copywriters, Studio, Production, and Account teams to handle hands-on AI asset generation.
Above all, this role requires excellent aesthetic taste, a strong eye for design, and a structured approach to model execution. You don't just rely on "lucky prompts"—you understand how AI models interpret inputs, how to control them through refined iteration processes, and how to consistently pull the highest-quality outputs out of generative tools.
You will work primarily inside WPP Open, our enterprise AI hub, while staying active with external AI tools and models to keep our work at the forefront of the industry.
Key Responsibilities
- Campaign & Pitch Visuals: Work with Art Directors, Copywriters, and Creative Directors to generate on-brand static visuals, storyboards, and presentation assets for pitches and campaigns.
- Model Execution & Optimization: Apply disciplined generation techniques (iterative prompting, image-to-image, parameter tuning, multi-step generation) to reliably achieve commercial-grade results.
- Visual & Character Consistency: Maintain consistency in lighting, style, color, characters, and objects across multi-asset campaigns and video clips.
- Studio & Video Production: Partner with studio designers, video editors, and directors to concept, generate, and refine AI image and video assets for final campaign production.
- Account & Presentation Support: Assist Creative and Account teams by creating visual assets that elevate client decks and presentations.
- Model Exploration: Master WPP Open’s model stack while experimenting with new external tools, models, and execution methods to improve output quality.
Requirements
- Aesthetic Taste & Design Eye: A strong eye for photography, composition, lighting, and color. You know how to make AI generations look realistic, premium, and authentic—avoiding obvious AI artifacts.
- Execution & Process Knowledge: Deep understanding of the generation process—knowing how to troubleshoot bad outputs, refine prompts, manipulate parameters, and use image-to-image or video-to-video techniques to get precise results.
- Brand Understanding: Ability to review a brand brief or style guide and generate assets that fit the brand's aesthetic identity.
- Visual Continuity: Proven ability to achieve visual continuity (keeping the same character, object, or visual style consistent across multiple frames/generations).
- Multi-Model Experience: Hands-on experience with core image and video generation tools:
- Image Models: Google (Nano Banana/Imagen), OpenAI (GPT Image), Adobe Firefly, Stable Diffusion, ByteDance (Seedream), Midjourney.
- Video Models: Google Veo, OpenAI Sora, ByteDance Seedance, Runway, Luma.
- Prompting/Text: Anthropic Claude, Google Gemini, OpenAI GPT.
- Basic Post-Production Skills: Ability to use Adobe Creative Suite (Photoshop, Premiere) to clean up, crop, composite, or color-correct AI outputs when needed.
- Ethical AI Practices: A clean, ethical approach to AI generation, respecting copyright and brand safety.
Portfolio Requirement
To be considered, candidates must submit a portfolio demonstrating:
- AI Image & Video Generation:High-quality examples of both static images and AI video clips.
- Visual & Character Continuity:Examples showing character, product/object, or style consistency maintained across multiple images or video frames.
- Execution & Process:Examples showing how you guided, iterated, or engineered prompts/inputs to move from an initial raw generation to a refined, commercial-ready output
The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
-$45,000—$95,000 CADWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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