Country Creative Lead - China
At a glance
Senior Creative role at Voodoo. China · full-time.
Pay not stated Creative salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build local creative squads with motion designers and Unity/Cocos developers
- You'll set priorities across multiple games using product potential and user-acquisition plans
- You'll source local vendors or studios to expand creative output for the game portfolio
- You'll create workflows that raise production efficiency and creative impact
- You'll use performance data to refine strategy and oversee internal and external team results
What you bring
- You've worked in a fast-moving setting such as consulting or a startup, ideally in performance marketing or mobile games
- You understand how creative affects CPI, ROAS, and engagement rates
- You work independently and can build a business from the ground up
- A personal network in mobile-gaming creative production is a strong advantage
- You communicate clearly, analyze effectively, and speak English and Chinese fluently
Who this fits
This role suits an autonomous operations or strategy professional who wants to build creative capacity in China, especially Changdu, and grow into leadership. You'll work in a hybrid, full-time role with internal teams and local vendors. The position includes managing both internal and external contributors.
From the employer
About Voodoo
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
Team
Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 100 experts, we operate at the forefront of mobile marketing and ad tech across various types of games (hypercasual, hybrid, 100% IAP).
Role
We are looking for a Country/Regional Creative Manager to join our Growth Team and play a key role in scaling our Creative production capabilities in China, esp. Changdu. This is an exciting opportunity for a high performing Operations / Strategy profile who is eager to take a new challenge and grow into a leadership role.
As a country creative lead, you will be responsible for (i) building our internal squads of creative operators and (ii) working with local vendors to scale our production.
Build one or several squads of creative operators (motion designer, unity/cocos developers), tapping into the best local talent pools of the region you will cover
Prioritize and drive the creative production for multiple games based on product potential and user acquisition strategy
Identify and partner with local vendors or studios who can produce engaging creatives to support our games portfolio
Create seamless workflows and processes to ensure production efficiency and highest creative impact on our products
Analyse creative performance using data-driven insights to refine and optimise strategies, and manage the performance of the external / internal teams you will manage
Profile
Past experience in a fast-paced environment (consulting, start-up, etc.), if possible in performance marketing / mobile game industry
You can work in autonomy and are eager to build up a business from scratch
Understanding of performance marketing, including how creatives influence key metrics (CPI, ROAS, engagement rates).
Excellent analytical and communication skills
Having your own network in mobile gaming creative production is a strong plus
Fluent in English and Chinese
Benefits
Competitive salary
Healthcare 100% covered by Voodoo
Lunch vouchers
Gym & wellness advantages
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