Manager, Creative (Content Strategist, Technical Writer)
At a glance
Mid-level Content Strategy role at Walmart. San Bruno · full-time.
Pay not stated Content Strategy salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the direction for API guides, tutorials, learning paths, and content standards
- Work with product, engineering, business, marketing, and subject experts to build seller training
- Create videos, release notes, virtual events, app content, and other Marketplace learning resources
- Publish and maintain API materials in ContentStack while auditing accuracy and filling content gaps
- Track engagement, apply SEO practices, and improve the process for producing training content
What you bring
- A bachelor’s degree in education, instructional design, communications, English, or a related discipline
- At least two years managing editorial content and four years of copywriting experience
- Strong knowledge of software development and technical concepts, with experience documenting APIs
- API writing samples plus the ability to explain complex topics through clear instruction
- Skill with multimedia, SEO, scriptwriting, or CMS publishing, with ContentStack preferred
Who this fits
You’ll suit this role if you can lead content direction, simplify technical subjects, and coordinate work across many stakeholders and projects. You’ll work onsite in San Bruno and should be comfortable learning unfamiliar platforms, handling ambiguity, and guiding other writers or agencies.
From the employer
About Walmart:
Fifty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world's biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we're reinventing the shopping experience and our associates are at the heart of it. You'll play a crucial role in shaping the future of retail, improving millions of lives around the world. This is that place where your passions meet purpose. Join our family and create a career you're proud of.
Walmart Marketplace’s Seller Education team is looking for a seasoned learning and development Content Manager/Writer to oversee our technical content across various platforms.
In this role, you will be responsible for putting together a comprehensive strategy for our API instructional content and creating clear, concise, and accurate guides, video tutorials, and manuals to cater to both technical and non-technical audiences of Marketplace sellers and solution providers. You will work closely with GTM, Marketing Ops, Product, Business, Engineering, and stakeholders from other teams to translate complex technical concepts into user-friendly content, aligning the content strategy to the business objectives and initiatives.
The ideal candidate is detail-oriented and passionate about producing engaging instructional content that can proficiently train our fast-growing Marketplace seller community on various Walmart solutions and tools.
You’ll sweep us off our feet if you’re:
Strategic, visionary, and adept at writing
Have experience producing engaging technical content for API solutions
Experienced in scriptwriting and instructional design
Solution-oriented with a keen eye for detail
Effective leader capable of providing guidance to other content creators and agencies
Organized and disciplined, with the ability to manage multiple projects concurrently
Skilled in simplifying complex subjects through easy-to-follow tutorials and guides
Adept at learning new digital tools and solutions swiftly
Driven by challenges and ready to engage at Fortune 1 scale
Key responsibilities:
Content strategy - Collaborate with the Senior Manager of Seller Education to shape the API content strategy and vision for future guides, tutorials, and learning paths. Develop API content style guides and best practices to ensure content consistency.
Collaboration - Create cross-functional partnerships and work with subject matter experts to develop, produce, and deliver training resources tailored for our developer & API audiences.
Educational content production - Plan and produce top-tier educational resources and content experiences for sellers, including videos, release notes, virtual events, mobile app content, and more. Support new product releases with engaging educational content for Marketplace Learn and Seller Academy.
Content setup and maintenance – Setup API content in ContentStack and maintain a library of technical assets.
Content audit and research – Audit content regularly to maintain its accuracy/relevancy, conduct in-depth research to identify content gaps and thoroughly understand the products, solutions, and processes that you will be writing about.
Content optimization: Measure the effectiveness of the API content and drive on-going optimization to increase seller engagement. Implement best practices for SEO to ensure content is discoverable and drives traffic to our platforms.
Operational excellence - Establish a scalable and repeatable process for creating and maintaining training resources. Partner with the Marketing Ops Manager to handle the intake process and project prioritization.
Minimum Qualifications
Bachelor's degree in education, instructional design, communications, English, or a related field
Two years of editorial content management or related experience
Four years of copywriting experience, preferably in technical writing, developer education, and technical instruction
Strong understanding of software development processes and technical concepts
Experience with APIs or written API documentation - must be able to submit API writing samples
Preferred Qualifications:
Proven ability to learn processes and platforms quickly
Excellent verbal and written communication skills
Self-starter with a passion for processes and technical tools
Collaborative work ethic as a partnership with stakeholders at all levels is key
Ability to adapt quickly in an often ambiguous and fluid environment
Experience in creating multimedia content (videos, infographics) to complement technical documentation
Understanding of SEO principles and how to apply them to technical writing
Experience with managing and publishing content on YouTube and Vimeo is a plus
Experience with scriptwriting and editing is a plus
Experience with CMS (ContentStack is preferred)
This job description reflects the general nature and level of work performed in this role. It is not intended to be a comprehensive list of all duties, responsibilities, and qualifications required for employees in this position. The full job description will be provided during the hiring process.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
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