Content & SEO Marketing Specialist
At a glance
Mid-level SEO role at WATI.io. Hong Kong · full-time.
Pay not stated Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll format, upload, and publish blog posts and landing pages in WordPress or Webflow, checking presentation, bugs, and brand alignment
- You'll carry out on-page SEO and help with off-page work to support organic growth
- You'll research keywords and competitors, surfacing long-tail openings and missing content for the editorial calendar
- You'll refresh older articles with current data, new visuals, and better keyword targeting
- You'll monitor site health and resolve basic technical issues as the first response point
What you bring
- You bring at least one to two years of hands-on content marketing, SEO, or digital marketing execution
- You can write compelling headlines and use spreadsheets to assess keyword data
- You're familiar with Ahrefs, Semrush, Ubersuggest, and Google Search Console
- You can lay out and publish content in WordPress, Webflow, or HubSpot
- You organize publishing work tightly, meet deadlines, and apply human judgment when using AI tools
Who this fits
This role suits a detail-oriented marketer who balances creative work with data analysis and supports a lead across editorial operations and technical execution. You'll work onsite in Hong Kong. You should be comfortable maintaining a strict publishing schedule and handling the final quality checks before content goes live.
From the employer
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.
Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.
In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.
About the Role:
About the Role
We are looking for a detail-oriented SEO & Content Specialist to serve as the engine room of our organic growth team. In this hybrid role, you won't just publish content; you will help ensure it engages with the right audience. You will sit at the intersection of Editorial Operations and Technical Execution, supporting the Lead in building a high-quality, high-performance content engine.
What You’ll Do:
- Content Operations & QA: Manage the final mile of the publishing process. You will format, upload, and publish blog posts and landing pages via our CMS (WordPress/Webflow), ensuring every piece is visually polished, bug-free, and adheres to brand guidelines.
- On-Page & Off-page SEO Mastery: Execute the on-page strategy and support off-page SEO efforts.
- Keyword & Competitor Research: Conduct granular keyword research to support the editorial calendar, identifying long-tail opportunities and content gaps
- Content Maintenance: Execute our content roadmap by updating legacy articles with fresh data, new visuals, and optimized keywords to maintain their rankings and relevance.
- Technical Hygiene: Act as the first line of defense for site health. You will regularly monitor and fix basic technical problems.
Requirements
- You have at least 1-2 years hands-on experience in Content Marketing, SEO, or Digital Marketing execution.
- You are comfortable writing compelling headlines and working in spreadsheets to analyze keyword data. You value creativity and data equally.
- You are familiar with SEO intelligence tools (Ahrefs, Semrush, Ubersuggest) and Google Search Console.
- You view AI tools as an accelerator, not a replacement. You know how to use them to speed up research and outlining, but you always apply human editing and critical thinking to the final output.
- Experience working inside a CMS (WordPress, Webflow, or HubSpot) to layout and publish content.
- Project Management: Highly organized and able to manage a strict publishing schedule without missing deadlines.
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