Senior Marketing Leader (US SaaS)
At a glance
Senior General Marketing role at Weekday AI. Bengaluru · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set the US-focused go-to-market plan across positioning, pipeline, brand, and marketing operations
- You'll shape the website, brand story, and messaging while equipping sales with training and competitive materials
- You'll grow organic demand through SEO/AEO planning, keyword research, and ongoing optimization
- You'll lead content marketers, writers, SMEs, agencies, and interns while expanding the marketing team
- You'll track marketing-sourced pipeline, forecast channel results, and launch products and features for revenue and win rates
What you bring
- At least eight years in marketing, including two to four years focused on US SaaS
- A track record of helping a company grow from about one million dollars to more than ten million dollars in ARR
- Past direct reporting to a founder or Head of Marketing, plus ownership of targets across at least three of five marketing channels
- Strong product marketing experience spanning positioning, messaging, sales enablement, and pipeline impact
- Experience hiring and managing internal teams and external partners, marketing to US buyers, and presenting to senior stakeholders
Who this fits
This suits a senior marketing operator who can build a function, own revenue-related outcomes, and advise a founder directly. You'll work full-time onsite in Bengaluru within a US-centric go-to-market motion. The role also involves external company representation and leadership of employees, agencies, contractors, and interns.
From the employer
This role is for one of the Weekday's clients
Salary range: Rs 6000000 - Rs 7500000 (ie INR 60 - 75 LPA)
Min Experience: 8+ years
Location: Bengaluru
JobType: full-time
Seeking a senior marketing leader to fully own the Go-to-Market (GTM) strategy and execution. This role reports directly to the founder and is responsible for positioning, pipeline, brand, and building the marketing function for a US-centric motion. The ideal candidate will scale an existing demand engine and product, providing the senior strategic voice and operational leadership to tie it all together.
Requirements
Key Responsibilities
- Own the website, brand narrative, and messaging, either hands-on or through a managed team.
- Manage the full sales enablement loop, including win/loss analysis, competitive collateral, and hands-on training for sales teams.
- Develop and manage all marketing collateral, such as one-pagers, demo decks, case studies, and battle cards.
- Oversee the organic pipeline channel end-to-end, including SEO/AEO strategy, keyword research, and optimization.
- Lead and manage a team of content marketers, writers, SMEs, and supporting agencies/interns.
- Manage social channels, founder branding, and brand campaigns to create company buzz and distribution.
- Evaluate, stand up, and own the Performance Marketing function if chosen.
- Hire, manage, and grow the marketing team, deciding on in-house vs. agency/contractor relationships.
- Own a pipeline or revenue target across marketing-sourced channels.
- Build reporting and forecasting to track channel performance and reallocate spend.
- Develop and execute Go-to-Market strategies for product and feature launches, optimizing for win rates and revenue.
- Serve as the primary marketing partner to the founder, providing regular updates, insights, and recommendations.
Qualifications
- Minimum 8 years of experience in marketing, including 2-4 years in US SaaS.
- Proven track record of scaling a company from approximately $1M to $10M+ ARR.
- Directly reported (1:1) to a Founder or Head of Marketing in a past role.
- Directly owned pipeline targets across at least 3 of 5 marketing channels (product marketing, content/organic, brand/social, performance, field).
- Strong track record building and managing teams, verifiable through network and hiring history.
- Strong Product Marketing (PMM) background.
- Proven track record owning positioning, messaging, and sales enablement that moved pipeline.
- Built or scaled at least one channel (organic/SEO, social/founder brand, brand/events, or analyst relations).
- Experience hiring and managing a team, including a mix of in-house hires and external agencies/contractors.
- Experience marketing to US buyers.
- Comfortable presenting to senior stakeholders and representing the company externally.
- Good to have: Early-stage (1→10) experience, including building a team from a small base.
- Good to have: Experience marketing to CFO, Controller, or finance personas.
Must-have skills
Product Marketing, SaaS, Content Marketing
Good-to-have skills
Brand Marketing, Sales Enablement
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