Manager, Sales Planning & Trade Forecasting
Well Enterprises - Career Site Open · verified Sep 24, 2026 At a glance
Mid-level Revenue & Sales Operations role at Well Enterprises - Career Site. Chicago · full-time · $96,555–$154,355 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead analysts who turn sales and trade-spend data into useful guidance for sales teams
- Track forecast accuracy, investigate gaps, and put fixes in place to reduce variance
- Work with IT to improve Tableau and CPT tools, reports, and KPI tracking
- Coordinate with sales, business development, finance, and demand planning on customer analytics and reconciliation
- Help shape annual sales plans, surface growth risks, and train teams on tools and data sources
What you bring
- You hold a bachelor’s degree in business, finance, marketing, or a related field; an MBA is preferred
- You bring at least seven years in sales analytics or planning within the consumer packaged goods industry
- You have worked with Nielsen or IRI data, data warehouses, and tools such as Tableau, Demantra, and Excel
Who this fits
You’ll fit a manager-level role leading analysts and working across sales, finance, demand planning, IT, and business development. The position is full-time and based in Chicago, United States.
From the employer
Company: Wells Enterprises (a Ferrero Company)
Functional Area: Sales Planning
The Role
The Manager of Sales Planning and Trade Forecasting is responsible for leading the sales planning process across channels, managing trade spend and forecasting analytics, and ensuring alignment between revenue growth objectives and trade investment strategies. This role develops actionable insights from account-level data, enhances reporting tools, and drives alignment across business units.
What You’ll Do
- Lead Sales Planning & Trade Forecast Team. Supervise and mentor analysts, ensuring high quality data analysis and actionable insights for sales teams that synchronize the sales forecasts with trade spend. Monitor forecast accuracy and implement corrective actions to minimize variances.
- Develop and Enhance Reporting Tools. Partner with IT to improve sales planning tools (e.g., Tableau, CPT), ensuring they meet business needs. Own the development and maintenance of key reports and KPIs that supports reconciliation and tracking needs. Cross-Functional Collaboration. Support sales directors and business development managers with analytics and customer communications. Collaborate with finance and demand planning with the review and reconciliation process.
- Strategic Planning & Execution. Contribute to annual sales plan development and review processes. Identify growth opportunities and risks through data analysis and business insights.
- Training & Competency Building. Provide ongoing training to the sales teams on tools, reports, and data sources. Build competency within the team and broader sales organization.
What You’ll Bring:
- Bachelors degree in Business, Finance, Marketing, or related field (MBA preferred)
- 7+ years of experience in sales analytics, planning, or related roles within the Consumer Packaged Goods (CPG) industry.
- Experience with syndicated data sources (Nielsen, IRI), data warehousing, and analytics/reporting tools (Tableau, Demantra, Excel)
The base pay range for this position is $96,555 to $154,355 annually. Actual compensation will be determined based on location, experience, skills, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.
Wells Enterprises is an EEO/AA employer M/F/Vet/Dis
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