Head of Growth - Paid Social
At a glance
Leadership Growth Marketing role at Welltech. Remote, Cyprus · full-time.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll set and run the app’s growth plan across performance, lifecycle, organic collaboration, and funnel improvement
- You’ll align growth targets with company priorities alongside the executive team, then measure marketing impact
- You’ll spot trends and events that create growth openings and turn those opportunities into action
- You’ll lead, develop, and coach the growth team while overseeing the creative and user acquisition teams behind the app
- You’ll bring user insight to Product and Analytics discussions while guiding the full customer journey
What you bring
- You bring at least five years leading successful B2C performance marketing teams for mobile-first products
- You have hands-on command of performance marketing, UAM, Creatives, and PGM, or deep strength across several
- You can show meaningful app-growth scaling and balance analytics with creative storytelling that motivates users
- You’ve worked with marketing automation, AI, and analytics platforms while improving ROI and channel investment
- You have successful management experience and can operate across functions, change, and ambiguity
Who this fits
You fit this role if you are a senior growth leader who can set long-term direction while staying hands-on in a fast-moving environment. The role is remote and listed in Limassol, Cyprus. You’ll work closely with the CMO, Product, Analytics, Finance, and other marketing teams while helping shape a high-performance, learning-oriented culture.
From the employer
Who Are We?
Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.
We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.
With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.
We're looking for a Head of Growth to lead the strategy, development, and execution of all growth marketing initiatives for our app. This is a senior leadership role partnering closely with the CMO and other horizontal teams in Marketing, Product, Analytics, and Finance. Besides the app's growth, you will be overseeing creative and user acquisition teams behind it.
What You’ll Do
Oversee the strategy, development, and execution of all growth marketing initiatives around the app — performance channels, lifecycle marketing, cooperation with organic, funnel optimization, and more
Collaborate with the executive team to align growth objectives with overall business goals
Effectively model and measure marketing impact, anticipating trends and events that will create opportunities for growth — and capitalizing on them
Build, develop, and coach a world-class growth team as the company continues on a path of rapid expansion; foster a culture of high performance, learning, curiosity, and ownership
Know our users like you know your friends — master every part of the user journey, understand their needs, motivations, and concerns, and work tirelessly to deliver lasting value
Serve as a trusted partner to Product and Analytics, bringing your perspective and ideas into strategic business discussions
Be a culture driver across the organization — hungry, humble, caring, curious, accountable, and results-focused
The ideal candidate:
Business acumen
5+ years of experience building and leading successful performance marketing teams in the B2C space, supporting mobile-first products
Strong, hands-on understanding of Performance Marketing, UAM, Creatives, and PGM — or deep expertise across several of these areas
Proven track record of scaling app growth meaningfully (10x stories welcome)
Able to balance data, analytics, and performance marketing capabilities with the creative storytelling that activates and motivates new and existing users
Experience with marketing automation tools, AI and analytics platforms
Continuously improves marketing effectiveness and ROI — determining the right level of investment to hit growth and profitability goals, and optimising the marketing mix across all channels and platforms
Management
Proven, successful managerial experience leading growth or performance marketing teams
Cultivates an environment that supports data-driven decision-making with a bias for action and clear accountability
Both a visionary and an operator — comfortable in a roll-up-your-sleeves environment while setting long-term direction
Cross-functional impact
Demonstrated ability to work across functions and build strong relationships with diverse stakeholders
Partners effectively in a high-growth, cross-functional environment
Genuinely listens to people and their feedback
A continuous learner — actively seeks out new ideas, methods, and perspectives
Adaptability
Comfortable navigating change and operating in ambiguity
The Recruitment Process
⭕️ Recruiter call --> ⭕️ Meet the Hiring Manager --> ⭕️ Skills assessment--> ⭕️ Meet the team
Check out some of our products
Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit - http://walkfit.pro
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
