Head of Growth, Online Travel Agency, Poland (Remote)
WhyHireWrong? Open · verified Sep 24, 2026 At a glance
Leadership Growth Marketing role at WhyHireWrong?. Remote, Poland.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Carry the Polish business numbers, including revenue, bookings, CAC, and payback across SEM/PPC, SEO, paid social, and partnerships
- Direct weekly decisions on the six-figure performance budget and show leadership each channel's return
- Lead hiring, performance management, and development while continuing to run campaigns yourself
- Choose channels to expand or stop, then sequence spending through a twelve-month growth plan
- Study Polish OTA competitors and turn acquisition gaps into a market-specific strategy
What you bring
- Native Polish fluency and residence in Poland, with firsthand insight into high-consideration travel buying decisions
- Seven to ten years in growth or performance marketing, including three to four years owning a P&L and team at senior level
- Direct Polish-market control of a six-figure-plus budget, with specific CAC, payback, and channel-mix results
- A proven channel turnaround, team build or restructure, and twelve-month roadmap backed by concrete outcomes
Who this fits
This suits a Poland-based growth leader who has owned revenue and marketing economics directly, not only brand metrics or team oversight. You must still execute campaigns personally while leading the team, and you should be comfortable explaining specific past numbers, decisions, and outcomes. Travel, OTA, e-commerce, marketplace, fintech, startup, scale-up, or international Poland experience would strengthen the fit.
From the employer
Urgent hire. Director-level seat owning the full Polish P&L for an 18-year-old online travel agency with a competitive mobile app. Full-time, remote, based in Poland.
What you'll own
- Full Polish P&L: revenue targets, booking volume, CAC, and channel payback periods across SEM/PPC, SEO, paid social, and partnerships.
- A performance marketing budget in the six-figure range: own allocation decisions, manage spend weekly, and report directly to leadership on ROI by channel.
- A marketing team: set hiring bar, manage performance, develop people, and still run campaigns yourself without delegating all execution downward.
- Strategic channel architecture: decide which channels to scale, which to kill, and how to sequence investment across a 12-month growth roadmap.
- Competitive positioning in the Polish OTA market: track competitors, identify gaps, and translate market intelligence into acquisition strategy.
Required
- Native Polish speaker, based in Poland. Has a concrete view on how Polish consumers make high-consideration travel decisions and can explain how that shaped past acquisition strategy, not just translated it from another market.
- 7-10 years in growth or performance marketing, with at least 3-4 years at a senior or director level owning a P&L and a team directly. Can name the revenue baseline they inherited and the number they grew it to.
- Direct ownership of a six-figure-plus performance marketing budget (SEM/PPC, SEO, paid social). Can state the exact CAC, payback period, and channel mix they managed, with specific numbers from a Polish-market role.
- Has killed or rebuilt at least one underperforming acquisition channel at director level: can name the channel, the data that surfaced the problem, the decision made, and the outcome after reallocation.
- Has built or restructured a marketing team: can describe the team size, how they set the hiring bar, how they managed underperformance, and how they balanced managing versus executing personally.
- Has owned a 12-month growth roadmap: can walk through how they prioritized channels, set targets, and reported results to founders or a board.
Disqualifiers
- Success measured in earned media, impressions, or brand awareness rather than revenue, bookings, or CAC.
- Polish market experience limited to localizing or translating campaigns built elsewhere.
- Director title without real P&L ownership: managed a team but reported into someone else who held the budget and revenue targets.
- No longer executes personally. Delegates all campaign work to reports or agencies and manages upward only.
Strong plus
- Background in OTA, travel, e-commerce, marketplaces, or fintech, specifically in categories with low purchase frequency and long decision cycles.
- Scaled a growth function from early-stage inside a startup or scale-up, not just maintained an existing machine.
- Worked inside or alongside an international company operating in Poland, with experience adapting global playbooks to local market conditions.
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