Field Marketing Lead
At a glance
Senior Event Marketing role at WithCoverage. New York · $140,000–$170,000 OTE.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build field programs from the ground up around priority regions, industries, and named accounts
- Plan dinners, roundtables, conferences, partner activations, customer events, and other high-touch experiences
- Work with Sales and RevOps to define audiences, campaign plays, objectives, and measurement
- Fill programs through sales, partner, customer, and owned channels, then create disciplined follow-up
- Track account movement and revenue impact while turning successful experiments into repeatable programs
What you bring
- You have strong judgment across markets, accounts, audiences, and messaging
- You can turn an insight into a polished program quickly, without relying on an established playbook
- You communicate effectively with senior leaders, customers, partners, and speakers
- You can measure results, learn from performance, and improve execution
Who this fits
This role suits a commercially minded field marketer who enjoys building from scratch and connecting programs to pipeline. You will work in person at the New York City headquarters with Marketing, Sales, Revenue Operations, and client-facing executives. The role calls for high ownership, speed, executive presence, and comfort working without a large team.
From the employer
About WithCoverage:
WithCoverage replaces the traditional insurance brokerage with AI-supercharged risk management designed for the modern economy.
We partner with hundreds of high-growth, category-defining companies, including GoPuff, Eight Sleep, Bombas, Chomps, and Blank Street Coffee. Our clients span iconic consumer brands, hospitality leaders, GCs, advanced manufacturers, and next-generation defense contractors. They operate in complex risk environments and need a partner that can move at their speed.
Instead of a fragmented, manual brokerage stack, we have built a new category: elite risk advisors operating on top of proprietary technology. Our in-house Agency Management System gives our team and AI agents full visibility into policies, exposures, claims, billing, and commissions. This platform enables deep automation, better decisions, and a fundamentally higher standard of service.
WithCoverage was founded by JD Ross (co-founder of Opendoor) and Max Brenner (Bain, Compound). We have raised over $43M from leading investors including Sequoia, 8VC, Khosla Ventures and Crystal Venture Partners.
Our ambition is not to build a better brokerage. It is to redefine how risk is managed across the economy.
Why Join Us
- Grow Faster – We're scaling quickly, giving you real opportunities to lead, shape strategy, and accelerate your career.
- Work That Matters – We protect the world's most innovative brands: consumer icons, hospitality leaders, next-gen defense contractors, and US manufacturers.
- Redefine an Industry – Insurance is one of the largest, slowest-moving markets. We rewrite the playbook with proprietary technology, automation, and AI.
- Financial Rewards – We hire the best and invest in you. Competitive comp, meaningful equity, and excellent benefits. We believe strongly in internal promotion and lay out a plan for everyone's career growth.
Location: In-office, NYC HQ. This role works daily across Marketing, Sales, Revenue Ops, and client-facing executives, so we've built it to be in-person.
About The Role
We're looking for an exceptional field marketer to build a high-impact field marketing engine at WithCoverage.
You'll turn our priority markets, verticals, and accounts into focused programs that create executive relationships and pipeline. The canvas includes intimate dinners and roundtables, conferences, partner programs, regional campaigns, customer moments, and new formats we haven't thought of yet.
You'll own the full program—from market and account strategy through concept, audience development, execution, sales follow-up, and measurement.
You might come from field marketing, integrated marketing, demand generation, growth, partnerships, or another commercial marketing discipline. What matters is that you're an unusually strong marketer who can turn a blank page into programs that sales teams value, executives want to attend, and prospects remember.
What You'll Do
- Build the field marketing engine from zero. Translate priority regions, verticals, and accounts into programs that create demand and generate pipeline.
- Develop market plans. Partner with Sales and RevOps on target accounts, audience segments, campaign plays, goals, and measurement.
- Create programs people want to join. Own dinners, roundtables, conferences, partner activations, customer moments, and other high-touch experiences.
- Get the right people in the room. Drive audience acquisition across sales, partner, customer, and owned channels.
- Turn engagement into pipeline. Build tight sales follow-up, account progression, attribution, and conversion systems.
- Test and scale. Stay hands-on, learn quickly from performance, and turn the strongest plays into a repeatable field marketing motion.
Who You Are
- Exceptionally smart, driven, resourceful, and commercially minded.
- Strong strategic instincts across markets, accounts, audiences, and messaging.
- A zero-to-one builder who can move from market insight to a polished program quickly.
- Motivated by pipeline, account progression, and measurable revenue impact.
- A strong communicator with the executive presence to work with senior leaders, customers, partners, and speakers.
- High ownership, high velocity, and comfortable operating without a large team or established playbook.
- Analytical and operational enough to measure performance, learn quickly, and improve the model.
For candidates based in the United States, the expected OTE pay range for this position at the start of employment is $140,000 – $170,000/year. Actual compensation will vary based on individual factors, including market location, relevant experience, and role scope. In addition to base salary, this role is eligible for variable compensation tied to performance or quota attainment, where applicable. WithCoverage’s Total Rewards package for full-time employees also includes equity participation and comprehensive benefits. If you’re excited about the role but your compensation expectations are outside this range, we’d still love to hear from you; final offers reflect experience, scope, and leveling.
What We Offer:
- Competitive compensation that includes equity
- Comprehensive benefit plans for medical, dental, vision, life, and disability
- Pre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)
- Human Interest: 401(k) provider
- Time Off: Flexible time off, sick leave, family and medical leave, and major national holidays
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Collaborative, transparent, and fun culture
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