Field Marketing Manager
At a glance
Mid-level Event Marketing role at Witness AI. Remote, United States · full-time · $118,000–$140,000 OTE.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build quarterly plans with regional sales input to create demand and move opportunities through the funnel
- Run regional virtual events, in-person programs, and executive roundtables from planning through follow-up
- Handle event logistics, promotion, communications, SDR handoffs, and post-program outreach
- Support national tradeshows, conferences, and customer events when needed
- Control the regional budget and report program results through CPL, ROI, pipeline, and event metrics
What you bring
- Four to six years in B2B or cybersecurity field marketing, or in partner marketing
- A track record of working with sales teams to plan and deliver marketing programs
- Working knowledge of Salesforce for program and pipeline reporting, plus social channels for event promotion
- Strong written and spoken communication, with careful project management under tight deadlines
Who this fits
This role suits a field marketer who partners closely with regional sales, sales engineering, channel teams, and local partners. You’ll work remotely from the U.S. Central or Northeast region and travel fifteen to twenty percent within that region. The role reports to the Director of Field & Customer Marketing.
From the employer
Field Marketing Manager
Location: U.S. — Central (Remote) or Northeast (Remote)
Reports to: Director of Field & Customer Marketing
Travel: 15–20% within region
About Us
Witness AI invented intent-based AI security. While legacy tools monitor what users say to AI, we understand what they're trying to accomplish - stopping jailbreaks, data exfiltration, and shadow AI before damage occurs. We provide visibility into how employees and systems use AI - capturing prompts, responses, and agent activity - so security teams can monitor risk, investigate incidents, and enforce guardrails in real time.
Role Overview
The Field Marketing Manager serves as the in-region marketing expert and partner to the field. This role collaborates closely with regional teams, including Regional Sales Directors, Sales Engineers, Channel Sales Directors, and regional partners to plan and execute programs that drive demand, accelerate pipeline, and deepen engagement.
Key Responsibilities
Create quarterly field marketing plans that generate demand and increase funnel velocity in assigned territory using input from the regional sales team.
Own end-to-end execution of regional programs, including virtual events, in-person events, executive roundtables, etc.
Manage logistics, promotions, communications, SDR hand-offs, and post-program follow-up.
Support planning and execution of national tradeshows, conferences, and customer events as needed.
Own the in-region field marketing budget; track spend and evaluate performance in terms of CPL, ROI, and pipeline contribution.
Provide weekly and monthly program reporting, including event analytics.
Key Qualifications
4 - 6 years of experience in B2B/cybersecurity field marketing or partner marketing.
Proven experience supporting or partnering with sales organizations.
Exceptional written and verbal communication skills.
Comfortable managing multiple projects with attention to detail and tight deadlines.
Proficiency with Salesforce to track program performance and report on pipeline contribution and social channels (e.g., LinkedIn, X/Twitter) for event promotions.
Creative thinker who enjoys identifying new opportunities to engage customers and prospects.
Benefits:
Hybrid work environment
Competitive salary, health, dental, and vision insurance
401(k) plan
Opportunities for professional development and growth
Generous vacation policy
Salary range:
$118,000 - $140,000 OTE (The exact salary will be determined based on the selected candidate’s location, qualifications, experience and relevant skills.)
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