Marketing Specialist
At a glance
Mid-level General Marketing role at Workana. Remote, Brazil · full-time.
Pay not stated Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll configure restaurant accounts across listings, reputation, reservations, ordering, websites, and CRM tools
- You’ll organize restaurant details, menus, photos, hours, and other inputs for consistent publishing
- You’ll build connected workflows with spreadsheets, AI tools, APIs, and no-code automation platforms
- You’ll help link platform data to BI dashboards and reporting systems
- You’ll document processes, train staff, assess new platforms, and manage account access
What you bring
- Professional spoken and written English for US client communication and staff training
- Hands-on experience implementing and configuring SaaS tools for a business
- Practical experience using no-code automation or direct API connections
- Strong skills with spreadsheets, naming standards, structured data, and source-of-truth management
- Comfort managing yourself through ambiguity and changing startup priorities
Who this fits
You’ll suit this role if you can learn complex software quickly and create organized, repeatable systems for restaurant clients. The job is fully remote and tied to São Paulo, with substantial working-hour overlap required with US business hours, particularly Eastern Time. Restaurant, hotel, e-commerce, SaaS onboarding, BI, AI, or automation experience would strengthen your fit.
From the employer
Workana is the largest remote work platform for talents in Latin America. Our new segment, Workana Premium, focuses on matching exceptional professionals with leading and innovative companies around the world. Enjoy competitive compensation, dedicated support, and the flexibility of remote work in a dynamic environment that fosters collaboration and professional growth.Workana-Premium-Job-Post-Template.pdf+1
We are proud to present the following opportunity.
About Our Client
Host Stand Agency is a hospitality technology agency founded by industry veterans. The company acts as an outsourced technology and marketing engine for restaurants, helping independent brands set up, connect, and manage the software platforms they need to be discovered and booked online.
As an early-stage startup, Host Stand Agency offers a unique opportunity to join the core team and help shape the systems, processes, and standards that will support future growth.
Role Overview
As a Marketing Specialist, you will be responsible for setting up, configuring, connecting, and managing digital platforms that support the online presence and operations of restaurant clients. This role combines SaaS implementation, marketing operations, automation, and data organization, with a strong focus on building scalable systems for the hospitality industry.
You will work across listings, reputation, reservations, websites, CRM, automation, and BI tools to help restaurants get discovered, booked, and managed more effectively online.
Responsibilities
- Set up and configure client accounts across listings, reputation, reservation, ordering, website, and CRM platforms, tailoring each environment to the restaurant’s needs.
- Collect, organize, and structure raw business information from restaurant owners and managers, including descriptions, menus, hours, photos, and operational details.
- Use spreadsheets, forms, and AI tools to clean, standardize, and prepare data for publishing across multiple platforms.
- Connect tools through APIs and no-code automation platforms such as Zapier, Make, or n8n, creating integrated workflows between fragmented systems.
- Support the development of dashboards and reporting systems by connecting platform data into BI tools.
- Write SOPs and documentation, and train restaurant staff on how to use the tools clearly and effectively.
- Evaluate new hospitality platforms as they emerge and maintain disciplined credential and access management across client accounts.
Requirements
- Professional-level English, both written and spoken, to communicate with US-based clients and train staff.
- Demonstrated experience implementing and configuring SaaS platforms for a business in any industry.
- Hands-on experience connecting tools through no-code automation and/or direct API work.
- Strong data organization skills, including spreadsheets, naming conventions, structured data, and source-of-truth thinking.
- Understanding of how businesses are discovered online, including Google Business Profile, reviews, listings, and maps.
- Self-management skills and comfort working in an ambiguous startup environment with shifting priorities.
- Availability with substantial overlap with US business hours, especially Eastern Time.
Nice to Have
- Experience in restaurants, hotels, or e-commerce, especially front-of-house experience or Google Business Profile management.
- Experience in onboarding, implementation, or customer success at a SaaS company.
- Fluency with AI tools, automation, and scrapers.
- Experience with BI and dashboard tools such as Looker Studio, Domo, or Power BI.
- A gaming background, which the founders value as a signal of fast system learning and comfort with complex interfaces.
Benefits
- Compensation in USD.
- Fully remote work.
- Career growth opportunities in an international company.
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