Manager, Media Planning
At a glance
Mid-level Paid Media role at WPP Media. Montreal.
Pay not stated Paid Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll manage daily client contact and handle account needs across the group
- You'll build end-to-end media plans with senior colleagues and Investment, Finance, and Strategy teams
- You'll guide junior staff, track delivery, and keep client requests moving on schedule
- You'll oversee budgets, forecasts, campaign upkeep, and accurate client financial reporting
- You'll present plans and turn client briefs into channel strategies and buy briefs
What you bring
- You bring five to ten years of relevant media-planning experience
- You can plan across digital and traditional channels and use research and planning software
- You can translate client briefs into strategic approaches and explain solutions clearly
- You show strong communication, presentation, analytical, quantitative, critical-thinking, and problem-solving skills
- A post-secondary qualification in Advertising or Marketing is an asset, with equivalent professional experience accepted
Who this fits
This role suits a client-facing media planner who can coordinate across teams, solve problems methodically, and coach junior colleagues. The position is based in Montreal and uses a hybrid model with teams in the office around four days a week. You may discuss accommodations or flexibility with the hiring team.
From the employer
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
We are part of GroupM, WPP's global media investment management company.
About the Role:
The Manager, Media Planning role is responsible for all aspects of media planning for all media and is the main day-to-day client contact. Working with cross-functional teams to access all EssenceMediacom and WPP Media services, this role will ensure the strategic delivery of client goals and business objectives. This role will provide leadership and maintain a broad level of involvement in all accounts in the group, encouraging the highest quality media product and client satisfaction. This role will also play an active role in coaching, training, and mentoring juniors on the team.
Your Impact:
- Responsible for day to day client engagement, and account management
- Partner with Senior staff to develop and implement full cycle media plans
- Develop and maintain client and agency partner relationships
- Supervise and coach junior staff on the day to day running of the account, ensuring that tasks are completed on time, project status is monitored and client requests are handled in a timely manner
- Ensure financial reporting and budget controls/forecasts are issued accurately and on time.
- Responsible for the development of client specific media plans across all channels
- Participate in client plan presentations
- Responsible to client for carrying out requests and projects for the group
- Develops media plans and presentations in conjunction with more senior staff
- Works with all internal resources including Investment Team, Finance and Strategy in carrying out the development of their plans and client service requirements
- Complete plans and projects on behalf of clients; with assistance of juniors
- Develop buy brief content and conduct buy brief meetings with internal groups
- Monitor status and manage project to ensure on time completion
- Assist with and oversee all media administrative duties including campaign set-up and maintenance, and issue accurate client financial reports i.e. BCRs, with a high degree of accuracy
Your Skills & Behaviour:
- Experience with full cycle development and planning – high proficiency implementing media plans, with thorough understanding of the media process, using cross-functional teams
- Solid understanding of online and offline planning
- Full familiarity with research tools and planning software programs needed to complete planning tasks at all levels
- Be conversant with interpretation of client briefs and writing strategic plans, establish strategies to meet objectives
- Resourcefulness, able to tap into company resources across cross functional groups and demonstrate best use of resources
- Able to convincingly and methodically build solutions to client’s problems.
- Strong presentation skills
- Ability to work in a team environment
- Excellent written and verbal communication skills
- Demonstrated strong critical thinking and problem-solving abilities
- Strong analytical skills
- Mathematically inclined, quantitative skills
- Able to understand and apply consumer insights
Education and Experience:
- 5-10 years of related work experience in media planning
- Post-secondary degree, specialization in Advertising and/or Marketing is an asset
- Equivalent professional work experience
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
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