WPP Media | OOH Media Planning & Buying Specialist, Japan

WPP wpp.com Open · verified Sep 23, 2026

Tokyo Mid-level Paid Media

At a glance

Mid-level Paid Media role at WPP. Tokyo.

Pay not stated Paid Media salary

RolePaid Media

SeniorityMid-level

LocationTokyo

PostedMay 8, 2026 · 4mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll design out-of-home strategies and plans that help agency planners answer client briefs
You'll manage campaign setup, optimization, buying, logistics, and performance reporting
You'll cultivate relationships with OOH media owners, vendors, and agency planning teams
You'll support pitches and develop WPP Media OOH solutions that contribute to new business

What you bring

You bring extensive OOH media experience and established industry contacts
You understand digital media and can use Excel and PowerPoint proficiently
You can work in Japanese at a native or near-native level, with strong English preferred
You offer analytical, numerical, project management, client service, and interpersonal skills
You can work independently with little supervision and stay effective under pressure

Who this fits

This role suits an OOH specialist who can support agency planners, manage media execution, and build industry relationships. The position is based in Tokyo and follows a hybrid approach, with teams generally in the office around four days each week. Japanese fluency is required, while strong English communication is preferred.

From the employer

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Brief Description

As an OOH Planner/Buyer, you will be responsible for both the strategic planning and execution of out-of-home (OOH) media campaigns, including media buying and related logistics.

In this role, you will work across both the demand side—supporting agency planners—and the supply side—building strong relationships with key OOH media owners and vendors. As WPP Media continues to strengthen its digital capabilities, we are also looking to reinvigorate our offline media expertise, particularly in OOH, which is regaining client attention as brands seek stronger cross-channel synergy between online and offline media.

With two established OOH leaders already in place, this role is intended to add capacity and help support the wider agency network.

Location

Tokyo, Japan

Position

WPP Media (Investment) | OOH Planner/Buyer

Reporting to

Ken Omori, Vice President, Investment and OOH Lead

3 Best Things About This Job

Blue-chip global clients
Work on projects for premium international brands such as Google, Uber, Dell, Airbnb, and IKEA.
Young, international team
Join a dynamic, diverse, and collaborative working environment.
Career development
Start with an OOH-focused role, with opportunities to grow into broader marketing capabilities and build a career as an international marketing professional.

Measures of Success

In 3 Months

Build strong working relationships with key internal and external stakeholders.
Learn the day-to-day requirements of your role and identify opportunities for process improvement.
Be able to propose, defend, and execute OOH media strategies and plans that respond effectively to client briefs.

In 6 Months

Contribute to the improvement of OOH media planning and buying processes across assigned projects.
Master proprietary and syndicated planning tools, including programmatic media tools where relevant.
Build strong working relationships with key media owners and vendors.

In 12 Months

Work collaboratively with internal teams such as Client Leadership and Strategy to develop strong integrated media campaign case studies.
Begin developing and implementing innovative OOH solutions.

Responsibilities

Create OOH media strategies and campaign plans to support agency planners.
Build trusted relationships with agency planners by demonstrating strong OOH expertise and professionalism.
Maintain strong relationships with all OOH media owners and vendors.
Manage campaign implementation, optimization, and reporting.
Participate in new business pitches as an OOH specialist.
Develop and promote WPP Media’s unique OOH offerings and solutions to help generate new business and profit.

Qualifications

Extensive experience in OOH media.
A strong network within the OOH industry.
Good understanding of digital media.
Native or near-native proficiency in Japanese.
Strong verbal and written English communication skills preferred.
Proficiency in MS Office, especially Excel and PowerPoint.
Strong analytical and numerical skills.
Client service mindset and strong interpersonal skills.
Excellent project management skills.
Ability to work independently with minimal supervision.
Energetic team player with the ability to work well under pressure.

About WPP Media

As part of WPP, the world’s largest marketing communications group, WPP Media holds leading market positions across regions including North and South America, Europe, the Middle East and Africa, Southeast Asia, and Oceania.

Our strong partnerships with major multinational brands, as well as global media platforms such as Google, Amazon, and Meta, make us highly competitive in the Japanese market.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.