VIP Strategy & Growth Manager
At a glance
Mid-level Growth Marketing role at WPT Global. Remote, United Kingdom.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Create growth plans for VIP and promising player groups across engagement, progression, retention, and reactivation
- Use player behavior, gaming patterns, and performance data to uncover opportunities and shape decisions
- Build segmentation approaches that prioritize players and help high-potential users move into VIP groups
- Measure commercial results, then adjust strategies as player behavior and performance trends change
- Work with VIP, CRM, Product, Data, and other teams to put strategies into practice
What you bring
- Background in VIP, CRM, lifecycle, retention, growth, or player strategy within iGaming
- Strong knowledge of VIP behavior, retention mechanics, player lifecycles, engagement, and reactivation
- Ability to turn player data and behavioral findings into commercially useful recommendations
- Experience creating customer or player segments and working with cross-functional stakeholders
- Fluent written and spoken English, with the organization to manage several strategic initiatives
Who this fits
You’ll suit this role if you can connect player analysis with long-term commercial value and work closely with Data and other teams. Experience with high-value players in online poker, casino, or iGaming is preferred, as is familiarity with BI, analytics, CRM, or segmentation tools. The role is fully remote and listed for the United Kingdom, while the preferred qualifications mention Europe or Asia. Mandarin, poker expertise, and experience in an international remote-first company are advantages.
From the employer
About WPT Global
Since WPT’s inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global currently pioneers an avant-garde online platform.
Our brigade comprises Silicon Valley stalwarts, data virtuosos, gaming connoisseurs, and many more. Our mission? Crafting a poker game that’s as exhilarating to spectate as it is to play, regardless of one's expertise.
The Role
As our VIP Strategy & Growth Manager, you will play a key role in shaping how WPT Global identifies, develops, and retains its most valuable players.
Working closely with the VIP and Data teams, you will focus on developing and refining growth strategies for both existing VIPs and high-potential players. You will use player behaviour, gaming patterns, segmentation, and performance data to identify opportunities that increase engagement, progression, retention, and reactivation.
This is a highly analytical and strategic role, suited to someone who understands the commercial value of VIP players and can turn player data into clear, actionable strategies. You will be responsible for evaluating the effectiveness of those strategies and continuously refining our approach based on results and changing player behaviour.
Requirements
- Proven experience in VIP, CRM, lifecycle, retention, growth, or player strategy within the iGaming industry.
- Strong understanding of VIP player behaviour, retention mechanics, and player lifecycle management.
- Experience using player data and behavioural insights to develop commercial strategies.
- Strong analytical mindset with the ability to interpret data and translate findings into actionable recommendations.
- Experience developing customer or player segmentation strategies.
- Strong understanding of engagement, retention, reactivation, and customer progression strategies.
- Commercially minded with a strong focus on player value and long-term growth.
- Excellent communication and stakeholder-management skills.
- Comfortable collaborating closely with Data and other cross-functional teams.
- Highly organised, proactive, and able to manage multiple strategic initiatives simultaneously.
- Fluent in English, both written and spoken.
Responsibilities
- Develop growth strategies for VIP and high-potential player segments, focusing on engagement, progression, retention, and reactivation.
- Analyse player behaviour, gaming patterns, and performance data to identify growth opportunities.
- Work closely with the Data team to develop insights and improve how VIP and high-potential players are identified and managed.
- Develop segmentation strategies to identify and prioritise VIP and high-potential player groups.
- Build strategies that support high-potential players progressing into VIP segments.
- Develop initiatives designed to strengthen long-term engagement and value across existing VIP player segments.
- Evaluate the performance and commercial impact of VIP growth strategies.
- Continuously refine strategies based on data, player behaviour, and performance trends.
- Identify opportunities to improve the overall VIP lifecycle and player journey.
- Collaborate with VIP, CRM, Product, Data, and other relevant teams to ensure strategies are implemented effectively.
- Provide clear recommendations and insights to stakeholders based on analysis and performance.
Preferred Qualifications
- Previous experience specifically working with VIP or high-value players within online poker, casino, or iGaming.
- Strong understanding of online poker and poker player behaviour.
- Experience working with BI, analytics, CRM, or player segmentation tools.
- Based in Europe or Asia.
- Mandarin language proficiency would be a strong advantage.
- Experience working within an international, remote-first organisation.
Benefits
💸 Competitive Rewards: Performance-based bonuses and recognition for top performers
📈 Quarterly Performance Reviews: Regular check-ins with clear growth opportunities
🚀 High-Impact Role: Help shape the strategy behind the growth of WPT Global’s most valuable player segments
🏡 Fully Remote Role: Work from where you thrive
🎟 Conference & Event Attendance: Get front-row seats to industry-leading events
🎉 Company Meet-ups: Sometimes digital handshakes turn into real ones
💻 Tech Setup Budget: Kickstart your home office with the right gear on us
⏰ Monthly L&D Hours: We invest in your growth and skills upgrade
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