Head of Growth Marketing
At a glance
Leadership Growth Marketing role at Writesonic. Remote, United States · full-time.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Turn brand attention into enterprise pipeline and PLG trials through digital growth
- Take over, improve, and scale acquisition across Google, Meta, and LinkedIn
- Run content, SEO, and GEO programs to grow organic and AI-search visibility
- Improve onboarding, activation, and retention with lifecycle programs
- Lead the current growth marketers and add two to three hires
What you bring
- Bring deep expertise in one channel plus hands-on range across paid, SEO, lifecycle, and social
- Use AI every day as part of how you market
- Run two-to-three-week tests and choose whether to stop or scale them
- Bring five to ten years in growth or digital marketing, preferably in B2B SaaS
- Build channels and playbooks yourself before hiring around them
Who this fits
You’ll suit a hands-on mid-senior individual contributor or first-time manager who can work across channels and move quickly in a lean startup. You’ll work remotely in the United States and inherit an operating growth system rather than start from zero. This role is not for someone who only delegates, works in one channel, or depends on a large team.
From the employer
We're hiring a founding growth marketer to take a running growth engine much further. Your goal: drive aggressive brand awareness and category mindshare, fast, and turn it into both enterprise pipeline and PLG trials. You'll own the channels, run the experiments, and build a small team.
About Writesonic
We're an AI Search Visibility Platform: we help brands get found by AI search engines like ChatGPT, Claude, and Google AI Overviews. The category is GEO / AEO, and we lead it. But that's the wedge. We've now shipped the next layer in beta: an agentic marketing operating system, one platform where a human directs a team of AI agents across the whole funnel. Most tools just diagnose. We do the work: agents run SEO, content, PR, and AI search as one daily loop, and a human directs and approves.
• Stage: YC S21, profitable, seed-funded ($2.6M), strong enterprise traction.
• We beat: Profound, AirOps, Peec, Semrush, on product speed and an AI-native approach.
• Team: lean and engineering-heavy. Marketing today is 2 junior growth marketers plus Sam. You'll hire 2-3 more.
The role
Drive brand awareness and mindshare through fast, timeboxed experiments, then convert that attention into enterprise pipeline and PLG trials. Both motions run off the same digital channels, so awareness is the top of the funnel that feeds both at once. Think Semrush: even at enterprise scale, pipeline still runs through PLG-style digital marketing. This isn't greenfield. The channels, infrastructure, and data exist. You inherit a working system, make it better, and open new channels on top, so Sam can focus on product and enterprise sales.
What you own:
• Paid acquisition (Google, Meta, LinkedIn): take over, optimize, scale.
• Content and SEO/GEO: organic and AI-search visibility.
• Lifecycle: onboarding, activation, retention flows.
• New-channel experiments: podcasts, YouTube, free tools, influencers, community.
• LinkedIn and personal brand (we sell to marketers).
• Build and manage the growth team (2 existing + 2-3 new hires).
Requirements
A mid-senior IC or first-time manager with strong fundamentals, a growth mindset, and the hunger to move fast. We bet on potential over pedigree.
• T-shaped: deep in at least one channel (paid, SEO, lifecycle, social), capable across all, from
doing the work yourself.
• Experiments-driven: you run 2-3 week timeboxed tests, then kill or scale.
• AI-native: you use AI daily. Non-negotiable.
• Builder: you stand up channels and playbooks from scratch, then build a team around them.
• 5-10 years in growth or digital marketing, B2B SaaS preferred (adjacent verticals fine).
Nice to have:
Active on LinkedIn/podcasts; experience at a PLG company that added enterprise (Notion, Grammarly, Loom); managed $500K+ ad spend directly; SEO/content with pipeline attribution.
Not a fit if you only delegate, you're single-channel (just email or just events/ABM), you're big-company- only with no startup/build experience, you don't use AI, or you need a team of 10+ to function. Think founding growth marketer at Series A/B, not VP Marketing at Series D.
Why it's compelling
• Category-defining: build the growth engine for a new category, a career-defining story.
• Real ownership: you own the entire growth function and build it your way.
• Founder who gets it: Sam has done this work, won't second-guess good experiments, unblocks fast.
• Profitable and growing: no runway anxiety, real revenue, meaningful equity.
Process
Recruiter screen → founder intro → founder deep-dive on channels → take-home brief + presentation → call with Head of GTM → final call. We move fast: first screen to offer in two weeks for the right person.
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