Integrator / Chief Operating Officer (Ecommerce / FBA)
At a glance
Leadership Ecommerce Marketing role at X UP Brands. Rochester · full-time.
Pay not stated Ecommerce Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead department heads by enforcing commitments, scorecards, and deadlines
- Run the EOS rhythm, including weekly leadership meetings, quarterly planning, and issue resolution
- Clear cross-team conflicts, accountability breakdowns, and supplier or operational problems before they reach the CEO
- Turn company strategy into department plans, revenue execution, and integration plans for new brands and acquisitions
- Develop strong individual contributors into effective people managers
What you bring
- At least five years managing people, including difficult feedback, performance exits, and full-function ownership
- Working knowledge of Amazon FBA, DTC and Shopify, TikTok Shop, and marketplace operations
- Experience leading distributed international teams across time zones and varied communication styles
- Comfort serving as the person who enforces accountability across the company
Who this fits
You’ll fit this role if you are a hands-on company operator who can lead department heads, resolve problems, and manage execution across multiple ecommerce functions. The role is based onsite in Rochester, with remote flexibility after onboarding for US hires depending on performance and fit. You’ll work core hours that primarily overlap with US Eastern Time.
From the employer
About X UP Brands
X UP Brands is a founder-led, Amazon-first ecommerce portfolio company. We build, acquire, and scale niche consumer brands — 8 brands today across wellness, jewelry, drinkware, and medical accessories, with more brands and acquisitions actively in the pipeline — through superior product development, conversion-focused creative, and a repeatable operating system. A global team, on track to hit $25M in revenue by the end of 2026, with a 3-year goal of $100M — more brands, better systems, AI-powered departments.
We run on EOS (Entrepreneurial Operating System). This role is the Integrator seat.
The Role
Our Founder & CEO is the company's Visionary — the best product strategist, creative judge, and deal evaluator in the business, and its biggest bottleneck. We're hiring the person who runs the company day-to-day so he doesn't have to: owns the leadership team, owns the problems, owns the follow-through — freeing the CEO to focus on product, growth, and acquisitions.
This is not a role scoped to one brand. This is operating authority across all 8 brands and every department: DTC, Amazon Advertising, Creative, Operations, Product Development, and Finance.
You will work core hours aligned with our global leadership team, primarily overlapping US Eastern Time.
What You'll Own
- Run the leadership team. Direct accountability for the department heads — hold Rocks, scorecards, and deadlines to the standard, not just track them
- Run EOS. Own the weekly leadership meeting cadence, Quarterly Rocks planning, and the Issues List (IDS)
- Solve the problems that currently land on the CEO's desk. Team accountability gaps, cross-department conflicts, vendor and operational fires — resolved before they need to go up
- Own execution against the company's revenue targets. Translate strategic direction into department-level plans and hold the team to delivering them
- Own new brand and acquisition integration. When we launch a new brand or close an acquisition, you build the operational plan, set the targets, and hold the team accountable to hitting them from day one — this isn't a side project, it's core to how we scale past 8 brands
- Represent the company externally where needed — supplier, logistics, and operational vendor relationships
- Build the management layer underneath you. Several department heads are strong individual operators who need to grow into people managers — that's your job to develop
Requirements
- 5+ years managing people, not just projects — real experience delivering hard feedback, managing out underperformers, and owning a function end-to-end. This is the single most important bar.
- E-commerce and Amazon fluency — Amazon FBA operations, DTC/Shopify, TikTok Shop, and marketplace dynamics well enough to hold department heads to a real standard
- Track record running distributed, global teams — comfortable managing people across time zones, accents, and communication styles
- EOS or similar operating system experience is a strong plus, not required
- Experience integrating acquisitions or launching new business units is a strong plus — we're actively acquiring and this role owns that execution
- Comfortable being the accountability layer, not just a coordinator
Benefits
- Direct partnership with the Founder & CEO — full operating authority across the company, not a single-brand seat
- High-growth environment: 8 brands today, more brands and acquisitions actively in the pipeline, on track for $25M in 2026 and $100M over three years
- Real influence on strategy, not just execution — you help decide how the company scales
- [International version: Travel to the US included for onboarding and quarterly leadership sessions.] / [US version: Flexibility for remote work after onboarding, based on performance and fit.]
- Compensation: Competitive base, plus performance bonus tied to company revenue and EOS scorecard results
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