Mid / Senior Data Analyst - Marketing
Hybrid Tunis Cairo Full-time Senior General Marketing
At a glance
Senior General Marketing role at Yassir. Tunis · full-time.
Pay not stated General Marketing salary
RoleGeneral Marketing
SenioritySenior
LocationTunis
WorkplaceHybrid
EmploymentFull-time
PostedJul 20, 2026 · 2mo ago
Also hiring inCairo
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll assess attribution, targeting, campaign returns, and engagement with marketing teams
- You’ll use analysis and marketing knowledge to uncover ways to improve campaigns and strategy
- You’ll connect marketing data with product development and broader business planning across teams
- You’ll test performance-improvement ideas and work with Engineering on campaign tracking and data capture
- You’ll turn findings into recommendations while encouraging evidence-led marketing decisions
What you bring
- You’ll have a degree in mathematics, statistics, or a related technical discipline, or equivalent practical experience
- You’ll bring at least five years of analytics work in app marketing
- You’ll have used attribution and analytics to shape marketing strategy and create campaign tracking plans
- You’ll work with SQL, Python, R, or comparable querying, scripting, or statistical tools
- You’ll speak French and English fluently; Arabic is an advantage
Who this fits
You’ll suit a senior analyst role that combines marketing measurement, experimentation, stakeholder influence, and cross-functional work with Product, Engineering, and Research. The role is based in Tunis with a hybrid setup and is full-time.
From the employer
Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.
Don't just apply for a job, come and be a part of our journey. Let's create a better tomorrow together.
We look forward to receiving your application!
Best of luck,Your Yassir TA Team
Responsibilities
- Collaborate with marketing teams to analyze marketing performance metrics, including attribution, audience targeting effectiveness, campaign ROI, and user engagement metrics.
- Utilize data analysis skills, along with a deep understanding of marketing principles, to identify opportunities for improving marketing strategies and tactics.
- Work cross-functionally with Product, Engineering, Research, and other teams to integrate marketing data into overall business strategy and product development processes.
- Serve as a data ambassador, promoting a data-driven marketing culture within the organization.
- Influence marketing strategy and execution by providing data-driven insights and recommendations to key stakeholders.
- Partner with Engineering to ensure the collection of relevant data for informed decision-making and optimization of marketing efforts.
- Develop and implement hypotheses for optimizing marketing performance, employing rigorous analytical approaches and methodologies.
- Communicate insights and recommendations effectively through data-driven storytelling, influencing stakeholders to make data-informed decisions.
Requirements
- Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience.
- A minimum experience of 5 years in analytics in an app marketing environment, including a track record of leveraging attribution tools and analytics to define marketing strategies and of defining tracking plans for marketing campaigns.
- Experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R)
- Language skills : French and English (fluent) , Arabic is an advantage
Don't just apply for a job, come and be a part of our journey. Let's create a better tomorrow together.
We look forward to receiving your application!
Best of luck,Your Yassir TA Team
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