Senior Paid Search Manager (Google Ads)
At a glance
Senior Paid Search / PPC role at zdfirm. Austin · full-time.
Pay not stated Paid Search / PPC salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and refine Google Search campaigns that bring in qualified personal injury cases
- Connect Google Ads results across GA4, GTM, call tracking, CRM data, attribution, and reporting
- Use search terms, lead quality, conversion rates, and ROI to guide campaign changes
- Test ads, landing pages, targeting, bids, and other ways to improve growth
- Work with leadership, intake, and technical teams to raise campaign performance
What you bring
- Hands-on Google Ads experience that has produced leads, consultations, customers, or signed cases
- Experience overseeing at least $100K/month in Google Ads spending
- Knowledge of GA4, Google Tag Manager, conversion and call tracking, GCLID attribution, and offline conversions
- Ability to assess CPL, CPA, qualified-lead rates, conversion funnels, and ROAS
- Analytical, problem-solving, and communication skills, with concrete examples of campaigns you improved
Who this fits
You’ll suit a hands-on, data-led operator who can tie search spending to qualified cases and revenue, move independently, and work without an agency or large team. The role is based in Austin, Texas and requires working in the office. Personal injury or legal marketing experience, CRM integrations, landing-page testing, multi-market campaigns, and AI or automation experience would strengthen your fit.
From the employer
Senior Paid Search Manager (Google Ads)
Location: Austin, TX (In-Office)
About Zinda Law Group
Zinda Law Group is a nationally recognized personal injury law firm dedicated to helping people through some of the most difficult moments of their lives. Guided by our mission of ‘Justice for All. Life-Changing Results.’, we are committed to delivering exceptional service to our clients and building meaningful relationships throughout the legal community.
Position Summary
We are seeking a hands-on Google Ads expert to own and optimize paid search campaigns that generate qualified personal injury cases. This role is responsible for campaign execution, tracking, optimization, reporting, and attribution.
The ideal candidate has personally managed substantial Google Ads budgets, understands how to connect ad-spend to signed cases and revenue, and can operate independently in a fast-moving environment. A highly analytical, hands-on Google Ads operator who has personally managed large lead-generation budgets and can consistently turn search advertising spend into qualified personal injury cases and measurable business growth
Key Responsibilities
- Build, manage, and optimize Google Search campaigns.
- Improve lead quality, cost per qualified lead, and case acquisition performance.
- Own conversion tracking, attribution, and reporting across Google Ads, GA4, GTM, call tracking, and CRM systems.
- Analyze search terms, lead quality, conversion rates, and ROI to drive optimization decisions.
- Collaborate with leadership, intake teams, and technical resources to improve results.
- Test ads, landing pages, targeting, bidding strategies, and new growth opportunities.
Qualifications
- Proven hands-on Google Ads management experience.
- Experience generating leads, consultations, customers, or signed cases through paid search.
- Strong knowledge of GA4, Google Tag Manager, conversion tracking, call tracking, GCLID attribution, and offline conversions.
- Experience managing at least $100K/month in Google Ads spend.
- Ability to analyze CPL, CPA, qualified lead rates, conversion funnels, and ROAS.
- Experience in competitive lead-generation markets.
- Strong analytical, problem-solving, and communication skills.
- Able to provide specific examples of campaigns personally managed and improved.
Preferred Qualifications
- Personal injury or legal marketing experience.
- Experience optimizing toward qualified cases, signed clients, or revenue.
- CRM integration experience (Salesforce, HubSpot, Litify, Filevine, etc.).
- Landing page testing and conversion rate optimization experience.
- Multi-market or multi-location campaign management.
- Experience using AI and automation to improve campaign performance and reporting.
What Success Looks Like
- Connects advertising spend directly to qualified cases and business outcomes.
- Moves quickly, tests continuously, and makes decisions using data.
- Reduces wasted spend and improves lead quality.
- Operates independently without relying on agencies or large teams.
Firm Philosophy
We firmly uphold the value of every individual within our team, ensuring they have the chance to build a rewarding career both financially and personally. Our firm's structure is designed to offer exceptional prospects for growth and advancement to our attorneys. From the initial intake to final verdict, each attorney at our firm handles cases, benefiting from continuous training and guidance from our exceptional team. At Zinda Law Group, every team member leaves at the end of the day with the satisfaction of knowing they have diligently served our clients and positively impacted the lives of others. Join us and experience a remarkable work environment at our law firm.
Our Core Principles
- Excellence Always
- Only the Best
- Failure is Not an Option
- We All Take Out the Trash
- Run the Firm Like a Business
Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.
By submitting this application, I understand Zinda Law Group may use review publicly available information about me in order to assess my suitability for employment.
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