Growth Marketing Leader
At a glance
Mid-level Growth Marketing role at Zealthy. New York · full-time · no salary stated · we estimate $107,500–$160,000.
Zealthy has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run performance campaigns across paid social, paid search, display, and newer acquisition channels
- Set budgets, forecast results, and shift spend to improve ROI and user growth
- Lead and develop a growing marketing team through testing, learning, and iteration
- Work with creative, product, and analytics partners on campaigns and ad creative
- Use campaign data to optimize funnels, ads, landing pages, and conversion tests
What you bring
- At least four years in performance marketing, with a strong B2C growth focus
- Demonstrated success scaling customer acquisition through Meta and Google
- Strong command of analytics, acquisition funnels, testing methods, and attribution
- Hands-on startup approach, clear communication, and collaborative working style
Who this fits
This suits a hands-on growth marketer who can make data-led decisions, run experiments, and collaborate across creative, product, and analytics. You’ll manage a small, growing team in a fast-moving startup and work full time from New York. The role requires in-person work four days each week, Monday through Friday, with hours that typically run beyond a standard workday. It is not remote or hybrid.
From the employer
About Us:
At Zealthy, our mission is to make high-quality healthcare accessible to everyone, no matter their location. We are building the world’s largest and most trusted virtual healthcare platform, transforming how care is delivered to ensure anyone, anywhere, can receive the healthcare they need.
Founded by a healthcare entrepreneur with a proven track record, including scaling a previous company to a $5B valuation, Zealthy is positioned for sustainable growth as we rapidly scale to achieve our ambitious vision. Our unwavering commitment to quality and accessibility drives everything we do.
We are a team dedicated to serving our patients. While our in-person work culture runs Monday to Friday and typically extends beyond typical work hours, the true reward lies in the impact we create. Every team member is essential in building something groundbreaking. As a full-time team member, you won’t just shape the future of healthcare—you’ll also share in our success through equity ownership, because we believe that every contributor should be a literal and figurative owner of what we’re creating.
If you are not prepared to fully commit to your role and contribute to the goal of creating the world’s largest and highest quality telemedicine company by working in-person four days a week, please refrain from applying.
Join us and help redefine the future of healthcare.
The Role:
We are actively looking for a full-time Marketing leader. Please note that this is a full-time, in-person role based in New York, NY. If you are interested in remote or hybrid opportunities, this position may not be suitable for you.
What You'll Do:
- Lead and execute data-driven performance marketing campaigns across paid social, paid search, display, and emerging channels.
- Own budget planning, forecasting, and optimization to maximize ROI and drive user growth.
- Manage and mentor a small but growing marketing team, fostering a culture of testing, learning, and iteration.
- Collaborate with creative, product, and analytics teams to deliver high-impact campaigns and compelling ad creative.
- Analyze campaign performance using advanced analytics tools, turning insights into actionable optimizations.
- Plan and execute A/B tests across ads, landing pages, and funnels to improve conversion rates.
- Stay on top of industry trends, tools, and growth strategies to keep Zealthy ahead of the curve.
Requirements
- 4+ years of experience in performance marketing with a strong focus on B2C growth.
- Proven track record of scaling acquisition campaigns across Meta and Google.
- Experience in leadership or mentorship within a performance marketing team is a strong plus.
- Deep analytical skills and experience with data-driven decision-making.
- Strong understanding of customer acquisition funnels, testing frameworks, and attribution.
- A hands-on, entrepreneurial mindset with the ability to thrive in a fast-paced startup environment.
- Excellent communication skills and a collaborative approach.
Benefits
- Time Off: Paid vacation and sick leave, increasing with tenure. Flexible time off handled case-by-case.
- Holidays: Paid for major US holidays.
- Equity & Reviews: Equity ownership with regular performance reviews that can impact salary and/or equity.
- Health: Medical coverage provided. Other benefits to be revisited with plan renewal.
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