Social Media Content Creator (Contract)
At a glance
Mid-level Social Media role at 23Andme. Palo Alto · contract.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Turn genetics and DNA topics into short-form stories that teach, entertain, and engage followers
- Plan, write, record, and edit photo and video for TikTok, Instagram Reels, YouTube, and Facebook
- Track online culture, viral formats, and algorithm changes to spot credible opportunities for the brand
- Work with brand marketing and science partners on launches, heritage months, and other initiatives
- Create recurring, audience-led series that encourage discussion and build understanding of genetic stories
What you bring
- Have at least two years of professional social production or digital marketing experience, preferably in science, health, or tech
- Use Adobe Creative Cloud, native editors such as CapCut, TikTok, and Canva, Claude Design, and reporting tools
- Operate both smartphone and DSLR cameras while adapting creative to each platform's strengths
- Write concise educational scripts and engaging captions, and manage work in Jira and Sprout Social
Who this fits
This suits a mid-level social creator who can regularly develop, film, and edit content about genetics and science. It is a contract role located in Palo Alto, with close collaboration across brand marketing and science teams.
From the employer
23andMe is looking for an innovative Social Media Content Creator (Contract) to join our Brand Marketing team. This isn't just a social media role, it’s a seat at the intersection of cutting-edge genetics and digital storytelling. You will be responsible for translating DNA science and genetics stories into scroll-stopping content that educates, entertains, and inspires our community.
The ideal candidate can film and edit content regularly and is brimming with ideas. You’ll work closely with the Head of Social Media and Head of Brand Marketing to take content strategy plans and turn them into compelling social media content.
Who We Are
We are a group of individuals passionate about genetic discovery. 23andMe Research Institute is a nonprofit medical research organization that enables people everywhere to access their genetic information, learn about themselves, and participate in the world's largest crowdsourced research initiative. The Institute aims to be the world's most significant contributor to scientific advancement, uniting people with the common goal of improving health and deepening our understanding of DNA — the code of life.
What You’ll Do
Full-Cycle Production: Conceptualize, script, shoot, and edit high-quality video and photo content tailored for TikTok, Instagram Reels, YouTube, and Facebook.
Trend & Culture Tracking: Act as the team’s "ear to the ground" for internet culture, identifying viral trends and algorithm shifts that 23andMe can authentically join.
Cross-Functional Collaboration: Partner with the broader Brand Marketing and Science teams to support major product launches, heritage months, and brand initiatives.
Community Growth: Develop audience-driven content series that spark conversation and deepen our followers' understanding of their own genetic stories.
What You’ll Bring
Experience: 2–4+ years of professional experience in social media production or digital marketing, preferably for a science, health, or tech brand.
Technical Mastery: Advanced proficiency in Adobe Creative Cloud (Premiere Pro, Photoshop) and/or native platform editors (CapCut, TikTok, Canva, etc.), Claude Design, and ability to use reporting tools to analyze content performance and optimize creative accordingly. Proficiency with both smartphone and DSLR camera required.
Platform Expert: Understanding of the nuances between platforms and which content performs the best on which platforms.
Copywriting: Strong editorial skills with the ability to write catchy captions and clear, concise educational scripts.
Organization: Experience using project management tools (Jira) and social scheduling software (Sprout Social).
About Us
23andMe, headquartered in California, is a leading consumer genetics and research company. The company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80 percent of its customers electing to participate. 23andMe research participants consent to research conducted by 23andMe which is overseen by an independent third-party Institutional Review Board (IRB) regulated under the ‘Common Rule’ (45 CFR part 46). More information is available at www.23andme.com/research.
At 23andMe, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at accommodations-ext@23andme.com. 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Please note: 23andMe does not accept agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you.
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