Marketing Manager - App Marketing (all genders)
ABOUT YOU SE & Co. KG Open · verified Sep 24, 2026 At a glance
Mid-level General Marketing role at ABOUT YOU SE & Co. KG. Hamburg · full-time · no salary stated · we estimate €42,000–€48,000.
ABOUT YOU SE & Co. KG has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own app campaigns across Facebook, Instagram, Google, and Apple from planning through launch
- Set and review measures such as ROAS and CPI, then use the findings to guide decisions
- Control spend, predict campaign results, and expand activity when performance supports it
- Use analysis, A/B testing, and experiments to improve campaigns over time
- Work with design, media, analytics, and tech on creative production and automation while coaching junior teammates
What you bring
- Bring a business, media management, e-commerce, or related degree
- Offer at least one and a half years in app marketing, preferably in a fast-moving setting
- Read campaign data confidently and turn it into practical next steps
- Know app campaign setup and targeting, with paid social experience as an advantage
- Use Adjust and Smartly, plus Meta Business Manager, Google Ads, Apple Search Ads, and App Stores
Who this fits
You’ll suit a role that combines campaign ownership, performance analysis, experimentation, and cross-team work. The position is based in Hamburg with a hybrid setup, and you’ll mentor junior teammates. The stated culture favors initiative, direct communication, pragmatic decisions, and clear ownership.
From the employer
ABOUT YOU is one of Europe’s fastest growing e-commerce companies. Based in Hamburg and Berlin, we operate at the intersection of fashion and technology. Our mission is to rethink online shopping and make it personal and seamless. This takes more than good ideas. It takes people who take initiative and challenge the status quo. We believe in flat hierarchies, direct communication, and pragmatic decisions. No long approval chains. Just ownership, trust, and clear responsibility. We work hard, but we also believe in enjoying the ride together - over team lunches, afterwork drinks, company events, or a quick coffee in between meetings. If this sounds like you, ABOUT YOU could be the right place to bring in your perspective.
- Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution
- Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions
- Manage budgets, forecast performance, and scale campaigns to maximize results
- Run analyses, A/B tests, and experiments to drive continuous optimization
- Track industry trends and identify growth opportunities with strategic initiatives
- Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation
- Mentor junior team members and share best practices
- Degree in business administration or related field (e.g., media management, e-commerce)
- 1.5+ years of experience in app marketing, ideally in a fast-paced environment
- Strong analytical skills with ability to interpret data and derive actionable insights
- Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus
- Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools
- Excellent English skills, both written and spoken
Your perks at a glance: Visit our benefits page.
Simply apply online via our career page - we will get back to you as soon as possible!
A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.
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