Marketing Manager - Coupon (all genders)
ABOUT YOU SE & Co. KG Open · verified Sep 24, 2026 At a glance
Mid-level General Marketing role at ABOUT YOU SE & Co. KG. Hamburg · full-time · no salary stated · we estimate €42,000–€48,000.
ABOUT YOU SE & Co. KG has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own customer-specific coupon campaigns from development through delivery to support retention and loyalty
- Plan, launch, and assess personalized offers for segments, countries, and channels with Customer Lifetime Value in mind
- Use journey data to improve coupons and include personalized discounts in revenue planning, prioritizing incremental impact
- Run experiments and A/B tests, track campaign KPIs, and turn results into practical recommendations
- Coordinate CRM, Marketing Intelligence, Pricing, Performance Marketing, and Tech while leading multi-stakeholder projects
What you bring
- Bring a completed university degree in business administration, economics, or marketing
- Have at least two years of relevant experience in CRM, Pricing, Performance Marketing, or Analytics
- Work confidently with data and numbers while taking a proactive, organized, structured, and independent approach
- Communicate clearly, collaborate effectively, and manage stakeholders in a dynamic setting
- Use MS Office, especially Excel, and speak and write business-fluent German and English
Who this fits
You’ll thrive in a self-directed role that values ownership, direct communication, pragmatic decisions, and cross-functional collaboration. The position is based in Hamburg with hybrid working, and it requires business-fluent German and English. Fashion and e-commerce interest, plus customer communication tailored to different audiences, are helpful but not required.
From the employer
ABOUT YOU is one of Europe’s fastest growing e-commerce companies. Based in Hamburg and Berlin, we operate at the intersection of fashion and technology. Our mission is to rethink online shopping and make it personal and seamless. This takes more than good ideas. It takes people who take initiative and challenge the status quo. We believe in flat hierarchies, direct communication, and pragmatic decisions. No long approval chains. Just ownership, trust, and clear responsibility. We work hard, but we also believe in enjoying the ride together - over team lunches, afterwork drinks, company events, or a quick coffee in between meetings. If this sounds like you, ABOUT YOU could be the right place to bring in your perspective.
- Coupon Ownership: End-to-end responsibility for the development and management of customer-specific discount campaigns (coupons) as part of ABOUT YOU's CRM measures mix to increase customer retention and loyalty
- Campaign Management & Personalization: Independently plan, execute, and evaluate coupon campaigns across various customer segments, countries, and channels to sustainably increase Customer Lifetime Value
- Data-Driven Optimization: Develop new and optimize existing coupons along the customer journey, and proactively integrate personalized discounts into holistic revenue planning with a clear focus on incrementality
- Testing & Performance Control: Design, execute, and evaluate experiments and A/B tests, as well as measure the success of campaigns using relevant KPIs and derive actionable recommendations
- Feature Development: Drive the conceptual and technical development of the coupon feature to continuously optimize the shop's user experience
- Project Management & Cross-Functional Collaboration: Independently manage interfaces with CRM, Marketing Intelligence, Pricing, Performance Marketing, and Tech, as well as lead cross-functional (multi-stakeholder) projects
- Education & Experience: Successfully completed university degree (e.g., Business Administration, Economics, Marketing) and at least 2 years of relevant professional experience in CRM, Pricing, Performance Marketing, or Analytics
- Analytical Mindset: Strong analytical skills and confidence in working with data and numbers, quick comprehension, as well as a proactive mindset, excellent organizational skills, and a structured, independent way of working
- Communication & Teamwork: Strong communication and collaboration skills for working successfully in a dynamic environment, with confidence in managing stakeholders
- Cross-Functional & Tool Competence: Excellent proficiency in MS Office (especially Excel) as well as experience in stakeholder management
- Language Skills: Business-fluent German and English, both written and spoken
- Nice to Have: Passion for fashion and e-commerce, combined with a strong sense for customer communication tailored to different target groups
Your perks at a glance: Visit our benefits page.
Simply apply online via our career page - we will get back to you as soon as possible!
A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.
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