Product Marketing

Adapt Open · verified Sep 25, 2026

San Francisco Full-time Mid-level Product Marketing

At a glance

Mid-level Product Marketing role at Adapt. San Francisco · full-time · $150,000–$250,000 base.

SalaryStated by Adapt

$150,000 – $250,000

Base salary for this role, in USD per year, as published in the posting.

This role, from AdaptOur estimate for the market: $157,500–$202,500Median $180,000

Above the market median of $180,000 for mid-level product marketing roles in San Francisco.

Worked out from 57 postings that stated pay, median $180,000. Last updated Sep 24, 2026.

RoleProduct Marketing

SeniorityMid-level

LocationSan Francisco

EmploymentFull-time

Base pay$150,000–$250,000

PostedSep 21, 2026 · 4d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Research customers, developers, and competitors to refine positioning and audience choices
Shape product releases into messaging, demonstrations, launch plans, and distribution activity
Help open-source users assess Adapt, adopt it, and introduce it to their teams
Produce approved customer stories, competitive guidance, and materials for sales conversations
Connect packaging and adoption work to usage and sales results through measurement

What you bring

Background marketing an open-source product, developer platform, or similarly technical offering
Strong writing and research ability, including accurate explanations of complex products
Hands-on experience setting positioning, launching products, and improving adoption or commercial results
Technical fluency with developers, executive buyers, and small, fast-moving teams

Who this fits

You’ll suit a hands-on product marketer comfortable working with the CEO, Product, Engineering, and Sales. The role is based in person at the Presidio office in San Francisco five days a week. It fits someone who can explain technical products clearly to both developers and enterprise buyers.

From the employer

About Adapt

Adapt is the company agent platform that makes every company instantly AI native. We believe every company will have a central company agent. A powerful, universal AI harness that works across the systems, tools, data, and people that make up the business. One place to ask, build, analyze, automate, and act across the company’s internal operations.

Today, people connect the dots between disconnected tools. We’re building the infrastructure that lets the company agent do that work through persistent memory, secure compute, deep integrations, reusable skills, and enterprise controls.

Adapt was founded by Jim Benton, Sean Smith, and John Andrew Entwistle, repeat founders and operators who have built and scaled successful technology companies. Jim co-founded ClearSlide, led Apollo.io, and ran Chorus.ai through its $575 million sale to ZoomInfo. Sean founded GlareDB and helped build Coder’s early infrastructure. John Andrew co-founded Coder and founded Wander, the leading luxury travel marketplace.

We’ve raised $13 million from Headline, Activant, Susa Ventures, and accomplished operators and angels. Adapt offers the ownership and influence of joining at the earliest stage, backed by the experience, ambition, and capital to build an enduring company. You’ll work directly with the founders and help make foundational decisions about the product, culture, and company future employees will inherit.

About the role

As our first dedicated product marketer, you'll help developers and enterprise buyers understand what Adapt does, why it matters, and how to adopt it. You'll work directly with the CEO, Product, Engineering, and Sales to turn customer insight into positioning, launches, and useful sales materials.

This role is in person at our Presidio office in San Francisco, five days a week.

What you will do

Research customers, developers, and competitors to sharpen positioning and target audiences.
Turn product releases into clear stories, demos, launches, and distribution plans.
Help open-source users evaluate and adopt Adapt, then bring it into their teams.
Create permissioned customer stories, competitive guidance, and sales materials.
Partner on packaging and adoption, and measure how messaging and launches influence usage and sales.

About you

Experience marketing an open-source product, developer platform, or similarly technical product.
Exceptional writing and research skills, with an ability to explain complex products accurately.
A hands-on record of shaping positioning, launching products, and improving adoption or commercial outcomes.
Technical fluency and comfort working with developers, executive buyers, and a small, fast-moving team.

Benefits

Equity in an early-stage company.
Medical, dental, and vision coverage, subject to plan terms and eligibility.
Top-tier equipment and the peripherals you need.
Access to frontier AI tools and Adapt.
Daily catered lunch, snacks, and coffee in our Presidio office.

San Francisco base salary is $150,000-$250,000, based on role-related skills and experience. Total compensation also includes equity and benefits.

Adapt is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, ancestry, national origin, sex, pregnancy, gender identity or expression, sexual orientation, age, marital status, medical condition, genetic information, disability, veteran or military status, or any other characteristic protected by law. Contact recruiting for reasonable accommodations. Pursuant to the San Francisco Fair Chance Ordinance, we consider qualified applicants with arrest and conviction records. We encourage you to apply even if you don't meet every qualification.