Lifecycle Marketing Manager
At a glance
Mid-level Email Marketing role at AfterShip. Vancouver/Toronto · CA$90,000–CA$110,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build automated email flows, trigger-based sends, and product prompts for customers at each journey stage
- You'll divide audiences with company-profile and activity data, then improve campaigns through A/B and multivariate tests
- You'll launch promotional, behavioral, drip, and product-update emails while managing copy, design coordination, and the campaign calendar
- You'll monitor email quality and compliance, then connect engagement to business results through Tableau and Google Analytics dashboards
- You'll coordinate with product, growth, operations, automation, and customer success teams, documenting repeatable workflows as the function grows
What you bring
- You bring three to five years in lifecycle, email, or CRM marketing, preferably within B2B SaaS
- You hold a bachelor's degree in marketing, communications, business, or a related discipline
- You've personally run full-funnel email work from brief to analysis and used HubSpot or another marketing automation platform
- You understand segmentation, behavioral triggers, personalization, journey mapping, testing, deliverability, and CAN-SPAM, CASL, and GDPR
- You can analyze campaign data, write on-brand conversion-focused copy, use AI tools, and create order in ambiguous work
Who this fits
This suits someone who can execute lifecycle campaigns hands-on, manage several stakeholders, and build processes without a finished playbook. The role is remote, with a preference for Canada, especially the Pacific time zone. Collaboration with Asia and Europe may mean working outside normal business hours once or twice weekly.
From the employer
About Us
AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world’s leading automation platform for ecommerce merchants.
AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system—giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint.
AfterShip integrates seamlessly with eCommerce platforms including Shopify and TikTok Shop, and connects with more than 1,400+ carriers worldwide. Today, over 20,000 businesses—including Samsung, Gymshark, Mejuri, Dr. Squatch and Alo Yoga—rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases.
Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide.
Your Mission:
The Lifecycle Marketing Manager will play a key role in scaling AfterShip's email and lifecycle marketing program, working closely with the Senior Lifecycle Marketing Manager to bring campaigns and programs to life across the full B2B customer journey. This role sits within the Product team and plays a central part in executing lifecycle strategy — supporting flagship programs (eg: lead nurture, onboarding, feature adoption) while owning lifecycle communications for key business stakeholder areas such as Product, Research, and Partnerships.
You will report to the Head of Product Marketing and work day-to-day alongside a close-knit set of stakeholders: Product Marketing, the Product Growth team, Revenue Operations, Marketing Automation, Design, and Customer Success.
This is a remote position, with a preference for candidates in Canada (Pacific time zone preferred). This role requires collaboration with teams located in Asia and Europe, which may require working outside of regular business hours 1-2 times/week.
This is a role for someone who thrives in ambiguity, brings structure where processes are still being built, and is energized by the opportunity to make a real impact in a high-growth environment. You will not be handed a fully built playbook — you will help write it.
What You’ll Do:
Strategy & Execution
- Build and execute automated email journeys, triggered campaigns, and in-app programs across the B2B customer journey
- Develop audience segmentation using firmographic and behavioral data
- Continuously test and optimize through A/B and multivariate experiments
Campaign Execution
- Deploy email campaigns across formats: promotional, behavioural, drip, and product updates
- Own in-app marketing touchpoints (tooltips, banners, modals) in partnership with the Product Growth team
- Write compelling copy, collaborate with Design, and manage the campaign calendar
- Ensure data hygiene, list health, and compliance with email best practices (deliverability, CAN-SPAM, CASL, GDPR)
Performance & Insights
- Track core KPIs: open rates, CTR, conversion, pipeline influence, and revenue attribution
- Build dashboards in Tableau and Google Analytics to connect email engagement to revenue outcomes
Cross-functional Collaboration
- Partner with Product Marketing, Product Growth, Revenue Operations, Marketing Automation, and Customer Success
- Keep campaigns aligned with product positioning, feature launches, and customer goals — across time zones
Process Building
- Document workflows, campaign processes, and playbooks as the lifecycle function matures
- Bring structure where it doesn't yet exist - you'll help write the playbook, not just follow it
Who We're Looking For:
- 3-5 years of experience in lifecycle, email, or CRM marketing, ideally in a B2B SaaS environment
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Hands-on experience executing full-funnel email programs from brief through to analysis - you have done the work, not just managed it
- Experience with HubSpot or similar email service provider / marketing automation platform is required (e.g., Salesforce Marketing Cloud, Marketo, Iterable, Klaviyo, Braze etc.)
- Strong understanding of audience segmentation, behavioural triggers, personalization, and customer journey mapping
- Solid analytical skills - you can pull your own reports, interpret campaign data, and translate insights into action
- Experience with A/B testing and a structured, hypothesis-driven approach to optimization
- Familiarity with deliverability best practices and email compliance requirements (CAN-SPAM, CASL, GDPR)
- AI fluency – comfortable using AI tools (e.g. ChatGPT, Claude, or similar) to accelerate copy drafting, campaign ideation, reporting, and workflow automation; stays current on how AI is reshaping marketing execution
- Excellent written communication skills - you can write email copy that converts and is on-brand
- Comfortable operating in ambiguity and able to help build process where none currently exists
- Highly organized and detail-oriented, with the ability to manage multiple campaigns and stakeholders simultaneously
At AfterShip, we know great talent doesn’t always fit every requirement. If you’re passionate about our mission and believe you can make an impact, we encourage you to apply.
Why You Should Join Us:
- Great Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.
- Innovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.
- Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.
- Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.
- Flexible Work Setup: We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations. You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.
Perks:
- Competitive compensation
- Remote-first/hybrid-flexible work setups
- Healthcare coverage offered from day 1
- Retirement plans including company match
- Unlimited PTO
- Annual learning & wellness benefit
- Monthly book perk
- Career progression & professional development
- In-office lunch and commuter benefits for those located in our hub locations
Salary range for this role: CAD $90,000 - $110,000
We are an equal opportunity employer and provide accommodations upon request throughout the recruitment process, in accordance with local legislation. Please let us know if you require any support, and we’ll work with you to meet your needs.
We believe in hiring right over hiring fast. While timelines may vary, we’re looking to fill this role as soon as possible.
Our hiring process uses AI to help with initial resume screening and to support interview note-taking. These tools help our team stay organized and fair, but all hiring decisions are made by people.
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