Marketing & Demand Generation
At a glance
Mid-level Demand Generation role at Aidaptive. Remote, United States · full-time.
Pay not stated Demand Generation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build inbound demand plans that bring qualified visitors and sales opportunities
- Run marketing campaigns end to end across paid and organic channels
- Create website and blog content that engages prospects and supports conversion
- Develop relationships with industry partners, agencies, and vendors
- Track campaign results, manage budget allocation, and compare outcomes with company goals
What you bring
- A marketing or related degree at the undergraduate or graduate level
- Hands-on marketing experience with the capacity and interest to keep learning
- Experience defining audiences and leading campaigns across multiple channels
- Working knowledge of website measurement platforms and Google Adwords optimization
- Comfort with metrics, spreadsheets, numerical analysis, and strong written and visual judgment
Who this fits
This role suits a mid-level marketer who can combine campaign execution, content, analytics, and partner development. You’ll work remotely from the United States in a full-time position. The listing does not state travel, management, or visa requirements.
From the employer
Jarvis ML’s mission is to be the most accessible and easy to use end-to-end machine learning platform. As a fully managed MLaaS solution, Jarvis ML enables companies to deploy a revenue generating intelligence engine to their businesses and products within minutes. Jarvis ML was founded in 2021 by Rakesh Yadav, who led the Machine Learning Operations platform development for Google Ads and Payments. Jarvis ML's team has more than 50+ years of combined machine learning experience and is funded by Dell Technologies Capital, SHAKTI and more than a dozen veteran Silicon Valley technologists and business leaders.
We are looking for a flexible, versatile, enthusiastic marketer who will be responsible for growing inbound sales channels.
Demand Generation responsibilities include:
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Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization
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Own the implementation of marketing campaigns from start to finish
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Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
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Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature.
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Partner with key industry players, agencies and vendors to form strategic relationships.
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Take charge of marketing budget, ensuring that funds are invested and allocated wisely.
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Measure and report performance of marketing campaigns
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Gain insight from reported performance, and assess this against company goals.
Demand Generation requirements include:
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BS/MS degree in marketing or a related field
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Demonstrable experience in marketing, coupled with the desire and potential to learn
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Proven experience in identifying target audiences and in creatively devising and leading across channels engaging, educating, and motivating marketing campaigns.
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Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
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Experience in setting up and optimizing Google Adwords campaigns
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Numerically literate; can:
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Understand and interpret metrics
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Process figures
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Interpret and process spreadsheets
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Comfortably manipulate numbers
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Good taste, a sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
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