Direct Digital Marketing Specialist - Sydney

Kia ora!

Help shape how millions of Australian travellers discover, plan and book their next journey with Air New Zealand. To support this, we're looking for a commercially minded Direct Digital Marketing Specialist to join our Australian team on a fixed term contract through to the end of February 2028.

In this role, you'll combine digital marketing, eCommerce and customer insight to deliver engaging digital experiences that grow our direct online business. Your work will have a direct impact on customer engagement, conversion and commercial performance across one of Air New Zealand's key international markets.

You'll help shape digital experiences that support millions of travellers while working alongside talented teams across Australia and New Zealand to deliver exceptional customer experiences and commercial outcomes.

What you'll be doing

• Retail fares, destinations, campaigns and offers across our Australian website, delivering engaging and commercially effective content that drives bookings and revenue.
• Plan and execute retail and loyalty activity across our website, app, email and other owned digital channels to support commercial priorities.
• Build, test, schedule and deploy customer email communications, ensuring every campaign is accurate, timely and delivers a great customer experience.
• Monitor website, campaign and eCommerce performance, using analytics and customer insights to identify opportunities that improve engagement, conversion and revenue.
• Support the delivery of major sales, loyalty initiatives and partner campaigns in a fast-paced retail environment.
• Collaborate with Commercial, Marketing, Loyalty and Digital teams across Australia and New Zealand to bring campaigns to market and achieve shared business goals.
• Maintain high standards of governance and quality assurance, ensuring all customer facing content, pricing and offers are accurate and aligned with brand and legal requirements.

What we're looking for

You'll bring extensive experience across digital marketing, eCommerce and owned channels, with a proven track record of independently managing digital campaigns, optimising performance and delivering commercial results in a fast-paced consumer environment.

Ideally, you'll have:

• Experience managing website content using a content management system.
• Experience retailing products, pricing and campaigns across owned digital channels.
• Hands on experience building, testing and deploying eDM campaigns using a customer engagement or marketing automation platform.
• Strong understanding of digital and eCommerce metrics, with the ability to turn insights into commercial actions.
• Experience using analytics, customer insights and experimentation to optimise customer journeys and conversion.
• Commercially minded, with an interest in the airline, travel or retail sectors.
• Strong attention to detail, particularly when managing pricing, offers and campaign deadlines.
• Ability to manage competing priorities in a fast paced commercial environment.
• Strong communication and stakeholder management skills.
• Experience with Payload (or a similar CMS), Braze (or a similar customer engagement platform), GA4 and Optimizely (or similar experimentation tools) would be an advantage, but is not essential.

Why this role?

You'll be at the intersection of airline retailing, digital marketing, eCommerce and customer experience in one of Air New Zealand's key international markets.

Over this fixed term contract, you'll deliver major sales and loyalty campaigns, drive digital optimisation, and help shape the future of our Australian digital experience. If you enjoy a fast-paced retail environment and using data and insights to improve commercial performance, you'll have the opportunity to make a visible impact while working alongside talented teams across Australia and New Zealand.

Ready for take off?

If you're excited by the opportunity to combine digital marketing, eCommerce and customer experience in one of our most important international markets, we'd love to hear from you. Join a team where you'll see a direct connection between your work and commercial results while helping shape the future of digital travel with Air New Zealand.

Applications close Sunday 11th October 2026

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.

"Seek to bring distant horizons closer. Once near, seize them and make them your reality."