[UPLIVE Company] User Acquisition Marketing Manager (Sign-on Bonus)
At a glance
Mid-level Growth Marketing role at Amanotes. Ho Chi Minh City · full-time.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead and develop UA specialists while keeping execution quality and performance on track
- Set acquisition plans across products and manage budgets on Meta, Google Ads, TikTok, Unity Ads, AppLovin, and DSPs
- Use CPI, ROAS, act date, and cohort data to improve results by network, campaign, and geography
- Build ad-network partnerships and streamline UA tools, workflows, and processes for scale
- Work with other teams while tracking market shifts and competitor activity
What you bring
- At least five years of hands-on user acquisition work in mobile games or apps
- At least two years spent managing people and teams
- Strong command of MMPs, mediation, analytics, SDK ad networks, DSPs, and related growth tools
- Ability to turn UA data into practical decisions, plus an established relationship with a major ad network
- Fluent English and a self-directed approach to complex, changing work
Who this fits
This role suits a hands-on UA leader who enjoys mobile games, follows game and live-event trends, and stays effective amid uncertainty. You’ll work onsite in Ho Chi Minh City and need to communicate fluently in English. A proactive, solution-focused mindset fits the team’s fast-moving environment.
From the employer
We’re looking for a User Acquisition Marketing Manager (Game) to scale and accelerate user growth across UPLIVE’s portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment.
Team
The Growth team focuses on unlocking and maximizing the full potential of mobile games. We integrate user acquisition, creative content production, monetization strategies, and the technical expertise required to transform games into global successes.
WHAT YOU WILL DO
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Lead, mentor, and grow a team of UA specialists, ensuring executional excellence and hitting performance goals
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Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, AppLovin, DSPs, and other
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Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level
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Build and maintain strong relationships with strategic partners and ad networks
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Continuously assess and improve UA workflows, tools, and processes for efficiency and scale
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Collaborate with cross-functional teams to ensure flawless execution and maximize the impact of available resources.
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Stay ahead of trends by conducting market research and competitive analysis
QUALIFICATIONS
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5+ years of hands-on UA experience in mobile gaming or apps
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2+ years of experience managing people and teams
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Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
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Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
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Highly analytical and comfortable with UA data tools, able to turn insights into action
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Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment
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Strong working relationship with at least one significant ad network.
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Passion for music and gaming is a big plus
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Fluent English communication is a must
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A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
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Solution-oriented, self-motivated and have the attitude to get things done
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Comfortable with uncertainties and changes in a fast-paced environment
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Curious, proactive learning and knowledge-hungry learner
To Complement The Team, You Should Be
WHAT WE OFFER
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Competitive salary + Sign-on bonus , 100% salary during probation
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Performance bonus with 30% of company profit shared with no cap
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Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
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Minimum 12 days paid annual leave + 10 days paid sick leave.
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12 days working from home per year
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Annual flexi-budget (9.400.000-18.800.000 VNĐ/year) for well-being & personal development
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Free daily lunch with 10+ menu options.
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Free daily F&B: Snacks, juice, beverage, tea-time
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Monthly/Bi-monthly team activity allowance
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Company learning trips will be at the top of countries that we gain the most profit from. 1st is Korea, next destination is Japan
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Sponsored sports activities: badminton, soccer, ...
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Sponsored overseas conferences and industry events for all levels.
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Modern equipment/AI tools provided.
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