[UPLIVE Company] User Acquisition Specialist (App)
On-site Ho Chi Minh City Full-time Mid-level Growth Marketing
At a glance
Mid-level Growth Marketing role at Amanotes. Ho Chi Minh City · full-time.
Pay not stated Growth Marketing salary
RoleGrowth Marketing
SeniorityMid-level
LocationHo Chi Minh City
WorkplaceOn-site
EmploymentFull-time
PostedDec 12, 2025 · 9mo ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and scale app acquisition campaigns on Google, Facebook, TikTok, Applovin, Mintegral, and other networks
- Apply ASO to increase organic installs and strengthen app visibility
- Review market, competitor, campaign, revenue, and product data to improve acquisition decisions
- Test creative variations and give the Creative team practical recommendations
- Coordinate with ad networks and vendors while managing UA budgets for efficient growth
What you bring
- One to two years in performance marketing with demonstrated mobile app acquisition results
- Strong ASO experience plus familiarity with Appsflyer or Adjust attribution tools
- Experience using in-app marketing to drive deeper conversions
- Data analysis, planning, problem-solving, multitasking, and stakeholder management skills
- Good spoken and written English with a self-directed, adaptable, trend-aware approach
Who this fits
You’ll fit a role that combines hands-on campaign management, data interpretation, creative testing, and vendor coordination across global markets. The position suits someone who takes ownership, keeps learning, and can work through changing priorities and uncertainty. It is an onsite role in Ho Chi Minh City, Vietnam, with cross-functional collaboration and English communication required.
From the employer
We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app. In this role, you will work closely with cross-functional teams to launch and scale new mobile apps profitably through organic and non-organic channels across the globe (US, Korea, Japan, etc.)
WHAT YOU WILL DO
- Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).
- Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility.
- Analyze performance data from:
- (1) Market trends and competitor analysis,
- (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs)
- (3) A/B testing of creatives to optimize user engagement and campaign efficiency,
- (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.
- Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.
- Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.
- Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.
QUALIFICATIONS
- 1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition.
- Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
- In-app marketing experience for driving deeper conversions
- Data analysis, Strategic & Tactical planning, Problem solving
- Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
- A self-driven individual who takes full ownership and consistently delivers results
- A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.
- Good communication (English writing and speaking skills)
- Possess a creative mindset and an instinct for identifying trends.
- Customer-oriented, Innovative, and emotional intelligence
- Resilient and adaptable to changes and uncertainties
- WILL BE A PLUS
- A passion for mobile apps and an understanding of app user behavior.
- Prior experience in mobile app industry
- Being comfortable with data and turning multiple sources of data into insights
- Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
- Fanatic learner: proactive learning and sharing knowledge
WHAT WE OFFER
- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- ••Modern equipments/AI tool provided.
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